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Google Analytics – Discover the basics of the platform and better understand your target (beginner level)

Introduction to Web Audience Analysis Training The workshop will be held in French.

Registration deadline: March, 25

Principal Sponsor


Host Partner

Why take this workshop?

You have a website but have never used Google Analytics?

A website should have online visibility while also promoting its products and services here in Canada and around the world. To increase the number of visitors and improve their experience, you need to be aware of your reputation, find out what pages your audience likes, and know how long your visitors stay on your site in order to adapt your actions accordingly. Analyzing and understanding these statistics is essential to the success of your business.

The workshop will allow you to identify and analyze acquisition sources and user behaviour on your website while tracking conversions on Google Analytics. (This free web analytics tool is the most popular in the industry.)

This Google Analytics training workshop is designed for novice users who have never used the tool. It will allow you to become familiar with web analytics and Google Analytics. It is the first workshop in our Google Analytics curriculum.

Who is it for?

What will you learn?

  • To understand how the tool works
  • To understand the tool’s different metrics and KPIs
  • To make connections between Google’s different tools
  • To identify and analyze your audience
  • To identify and analyze traffic acquisition sources
  • To study and analyze user behaviours on your site


Members Non members
Sold out Sold out

Contact et informations

By phone:

514 871-4001


Line Leblond
Project Manager, Training
514 871-4000, ext. 6214

No reservations, cancellations or refunds after the registration deadline. Participant substitutions are accepted at no extra charge until the event is held. Please note that only substitution notices sent by email at will be accepted.


École des entrepreneurs du Québec

503 René-Lévesque Boulevard West
Montréal, Québec
H2Z 1A8


Get directions

Who should attend?

  • B2B and B2C companies with a website
  • Companies with Canadian or international activities
  • Marketing or communications managers
  • Marketing or communications coordinators

Each participant must have a laptop and access to a Google Analytics account.

In collaboration with:

Acclr International Trade Services’ activities receive financial support from Canada Economic Development for Quebec Regions.

Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)

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