THE MISSION IN BRIEF
The Board of Trade’s team of international trade experts, the World Trade Centre Montréal, in collaboration with Tourisme Montréal, is organizing a trade mission to Paris, France, from March 30 to April 3, 2015. As part of a week-long series of events planned by Tourisme Montréal, MTL@Paris celebrates the creative power of Montréal in the City of Lights. The trade mission will permit companies in the creative industries to develop their export capacities in France. The mission targets companies from the following industries:
- Design (for more information on this sector, click here)
- Digital media (for more information on this sector, click here)
- Other sectors (for more information on this sector, click here)
In addition to the commercial services offered to mission participants, the delegation will have the opportunity to participate in the week’s events, a broad promotion of Montréal as a creative brand with a series of planned activities for networking and visibility.
MTL@Paris Week (March 30 to April 3, 2015)
March 31, 2015: A Montréal themed Lunch-Conference at the famed Cercle de l'Union interalliée private club
April 2, 2015: Tourisme Montréal presents “A MTL Moment in Paris” in partnership with Chromatic Festival at the Cité de la Mode et du Design (www.chromatic.ca/paris/
+ INCLUDED WITH YOUR REGISTRATION
- 2-day presentation in a Paris showroom;
- Business meetings with buyers;
- Access to members of the French fashion media, who will be invited to the showroom;
- Social activities including a business luncheon and the event “A MTL Moment in Paris”;
- Preparatory documentation and briefing with our experts;
- A lookbook, in booklet form, to hand out at meetings;
- Guidance over the course of your stay.
The objective of this mission is to help participating companies to successfully export their products or services into this highly competitive market. Widely recognized as an industry leader and one of a handful of important hubs for creative industries, especially fashion, Paris is an entry point to the European market and a key market to establish brand credibility.
|Without individual meetings
|Become a member
Cancellation policy >
Advisor, International market development
514 871-4002, ext. 6212
February 27, 2015
WHY PARIS ?
A world leader in the fashion and textile industries, Paris is a dream market for ambitious fashion companies aiming to globalize their business. Competition is strong but the opportunities often out-measure the drawbacks. The fashion track of this trade mission will include a two-day presentation in a Paris showroom, where participating companies will display their products and meet with prospective buyers. Through our network of trade offices and local partners, the World Trade Centre Montréal will aid participating companies in a program of personalized meetings with buyers and distributors.
Paris is an uncontestable fashion capital with centuries-old expertise in this domain. It remains today an important commercial center with thousands of buyers and journalists from around the world congregating there for collections that set the pace for global future trends. In France fashion is a very serious business with over 74,000 companies dedicated to fashion and textiles.
For Québec businesses in the fashion sector, the attractiveness, know-how and vitality of the Paris market are compelling reasons to establish a presence there. It is perhaps without humility but certainly with more than a grain of truth that Guillaume de Seynes, Managing Director of the Manufacturing Division & Equity Investments of the luxury house Hermès states that: "The only real achievement for a foreign designer is to have a fashion show in Paris." Paris is an important entry market to Europe and the world.
Participate in this mission to:
- Benefit from pre-arranged meetings with fashion industry buyers at a dedicated showroom
- Develop relationships with potential agents or local distributors
- Define your business development strategy in Paris, based on practical experience in the field
WHO SHOULD PARTICIPATE?
Companies in the fashion sector, especially those with a “Nordic” identity:
- Winter fashions
- Women’s fashion
- Men’s fashion
- Bags and accessories
Showcase your brand in one of the world’s most important fashion centers!