A project carried out by JOBEL Art pour la Terre and RODEO FX

The figurative, emotional and informative immersion in the waters of the St. Lawrence will allow passers-by, as they walk through, to consider and visualize the river as a living element and a fundamental resource that is part of Montreal’s DNA.

Photo Credit: Cosmos, RODEO FX et JOBEL Art pour la Terre

The project in a nutshell

Walk, listen, observe, feel and learn: a multi-sensory experience awaits in the underground corridor of 1250 René-Lévesque Boulevard.

The creative imagination of JOBEL Art pour la Terre and the technological expertise of RODEO FX have joined forces to create an artistic, narrative and interactive installation inspired by the St. Lawrence River. The plants and animals that live in the river come to life with poetic visual content featuring dance and wall projections. The voices of the Studio de musique ancienne de Montréal (SMAM) professional vocal ensemble along the way represent the imaginary voice of the thousand-year-old river.

« The river’s biodiversity must be protected for current and future generations. We want everyone who comes through the corridor to have a moving and emotional experience, and to develop a new appreciation and affection for the river. ». — JOBEL

This multimedia work of art provides an opportunity to learn more about the river’s importance and the threats it faces thanks to a partnership with the David Suzuki Foundation.

Behind-the-scenes video: shooting the videos and recording the choir.

Video credit: Juan David Padilla Vega

Visit and discover!


Available from February 16 to August 14, 2023, Monday to Friday between 6 a.m. to 7 p.m.


1250 René-Lévesque Boulevard, Montréal QC H3B 4K4

Bonaventure metro station (exit towards the Bell Centre, or enter via the building hall)


Production credits


JOBEL Art pour la Terre


In collaboration with:

Studio de musique ancienne de Montréal (SMAM)

In partnership with:


David Suzuki Foundation


Creative direction:

Marinella Montanari


Julia Nau

Rachel Gauthier

Technological direction:

Nicolas Dubé-Pauze

Creative consultation:

Lorenzo Cognatti

Olga Domanska


Agustina Castro-Melchor

Kaoutar Bensitel

Choral direction:

Andrew McAnerney


Groupe DES

Les Récidivistes

Yannick Golay

Video production:

Rachel Bélanger

Video direction:

Bobby León

Video post-production:

Louis-Martin Duval

Sound production:

Samuel Galer

Melissa Roux

Sound post-production:

Marc Remillard

Promotional campaign:

Sarah Grenier LaForce

Mural printing

Mass Image

Manufacturing of projector boxes

Groupe Ultra

Panel printing


Illuminated signs



Scientific consultation:

Antonella Cattaneo

Christiane Hudron

Information about the St. Lawrence River in Montreal:

Nathalie Lasselin

See all projects

About “I love working downtown”: A Chamber of Commerce of Metropolitan Montreal initiative

The “I love working downtown” initiative, carried out with the support of the Ministère de l’Économie et de l’Innovation, aims to deploy actions to accelerate the revival of downtown Montréal. As part of this initiative, the Chamber is focusing on supporting creative projects in private and semi-private spaces to enhance the downtown core’s attractiveness as a place to work.

With the financial participation of:

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