Directory – Key marketing and sales resources

Financing

• Finance your marketing 

  Review the list of the main financing programs available to market your products and services.

• Finance your sales growth in Canada 

  Explore the financial resources available to help you increase your sales in Canada.

Support programs and services

• BDC Advisory Services 

  Business Development Bank of Canada
  Connect with highly experienced specialists who can help you better manage your business, increase revenues and optimize operations.

• BDC Advisory Services — Sales and marketing 

  ​Business Development Bank of Canada
  Get advice on action oriented approaches focused on developing and implementing a strategy plan to increase your sales through knowledge sharing, coaching and support.

• Canada's anti-spam legislation 

  Innovation, Science and Economic Development Canada​
  Get information on Canada's new Anti-Spam Law and how it affects your business

• Digital Accelerator for Innovation and Research (DAIR) 

  CANARIE
  Tech entrepreneurs can get one year of free cloud-based resources for development, testing and trials.

• Environmental technology verification 

  ​ETV CanadaI
  Find out how you can get your new environmental technology accepted, both nationally and internationally.

• IP for Business 

  Canadian Intellectual Property Office
  Access a selection of free online and in-person seminars, tools and resource materials or speak with an expert to help you protect your intellectual property and use it as a strategic asset for your business.

• Intellectual property licensing 

  National Research Council Canada
  You can partner with R&D experts to commercialize their existing patented technologies.

• Solutions for Small Business — Direct Mail Savings 

  Canada Post
  Response rates to direct mail are 30X greater than email. Save up to 15% and get your promotional materials quickly and easily into the mailboxes of Canadians.

• Solutions for Small Business — Shipping Discounts 

  Canada Post
  Save up to 34% on business shipping expenses and get next-day delivery on domestic and international shipping.

• Tourism toolkits 

  Destination Canada
  Use these free toolkits to grow and market your Canadian tourism business.

Support organizations

• Entreprises Québec  418 644-0075|1 800 644-0075

  Services offered:  Information on Government Programs and Services - Laws and obligations - Financial Assistance - Starting a Business - Human Resources - Foreign Trade - Innovation

• GS1 Canada  1 800 567-7084, 514 355-8929

  Services offered:  Implementation of e-commerce supply chain standards (Bar Codes - Products images)

• Accelerated Growth Center  514 873-6708

  Services offered:  Coaching - Growth - Business plan - Export - Financing - Marketng and sales - business plan - Consulting services

• Agoralliance  514 705-5042

  Services offered:  For French-speaking immigrant entrepreneurs - Flexipreneurs - Coaching - Corporate programs - Growth - Start-up - Market research - Training - Mentoring - Networking - Tutoring - Monitoring

• Business centre RezoMont  +1 438 408-1144

  Services offered:  Office space and meeting room rental - Virtual offices and business address - International business support - V.I.E Coaching - FDI consulting (national and international)

• COlab  418 668-4458

  Services offered:  Coaching - Training- R&D and innovation

• Canadian General Standards Board (CGSB)  1 800 665-2472, 819 956-0425

  Services offered:  Standards Development - Certification and Qualification Programs - Notification of Standardization Activities

• Canadian Internet Registration Authority (CIRA)  1 877 860-1411

  Services offered:  Domain names registration

• Centrale Agricole 

  Services offered:  Urban agriculture cooperative - Coaching - Training - Production space rental - Urban agriculture and circular economy business acceleration program - Networking - International networking opportunities

• Competition Bureau Canada  1 800 348-5358

  Services offered:  Registration - Laws and regulations

• Consortium de ressources et d'expertises coopératives  1 855 837-9142, 418 622-1001

  Services offered:  Shared services center for cooperatives, mutuals and NPOs - Expert advice and coaching - Training - Mentoring

• First Nations of Quebec and Labrador Economic Development Commission (FNQLEDC)  418 843-1488

  Services offered:  Coaching - Growth - Startup - Sustainable development - Busines plan - Training - Managing - Marketing and sales - Mentoring - Business plan - Networking

• Incubateur en économie sociale de l'Outaouais (IES07)  819 643-2884

  Services offered:  Social economy business incubation program - Prototyping - Accommodation - Training - Networking

• Indigenous Tourism Association of Canada (ITAC)  1 604 351-1028

  Services offered:  Coaching - Growth - Financing - Marketing and sales - Networking

• La Serre  418 955-4815

  Services offered:  Coaching - Start-up - Growth

• Lanaudière Économique  450 365-9218

  Services offered:  Coaching - Training - Business transfer

• Office de la protection du consommateur  1 888 672-2556

  Services offered:  Operating permits - Rights and obligations

• Organisme de Certification Québec-Vrai  819 693-4646

  Services offered:  Certifying organic products

• Startup Café  819 918-6930

  Services offered:  Coaching - Networking

• Stratégie MP  514 660-3263

  Services offered:  Coaching - Growth - Market study - Training - Marketing and sales - Mentoring - R&D and innovation

Other resources

• 7 low-cost marketing strategies to implement now 

  Learn how to get the most impact from your marketing dollars and how to promote your business on a small budget.

• Advertising tips 

  Consult this list of helpful tips to keep in mind when you are developing an advertising campaign for your business.

• Branding – the basics 

  Find out how to create and manage a brand, and set a budget to promote it.

• Close and follow up the sale 

  Find out about all the steps involved in closing and following up on a sale.

• Create your marketing strategy 

  Identify clients to concentrate on and your key objectives for reaching them, and learn what to include in your marketing strategy.

• Customer relationship management 

  Find out about the pros and potential cons of customer relationship management and how to implement it in your business.

• Developing a company brochure 

  Learn how to work with printing or graphic design suppliers.

• Fairtrade certification and labelling 

  You can get a licence to use the Fairtrade label on the products you sell or find Fairtrade suppliers for your own business needs.

• Forecast and plan your sales 

  Learn how to develop sales forecasts and plans.

• Group your customers into market segments 

  Learn how to group your customers into market segments to better understand what they really want, and how to gain valuable customers.

• Identify and sell more to your most valuable customers 

  Identify your most valuable customers and get tips on selling more and attracting new higher-value ones.

• Increase sales 

  Find out about the different options available to you to increase your sales.

• Marketing plan outline 

  Learn what to include in your marketing plan.

• Naming your business 

  Consider these important factors before choosing the name of your company.

• Plan to sell 

  Learn how to set up your sales processes and get tips on generating sales leads and turning them into meetings.

• Price lists, estimates, quotations and tenders 

  Learn how to draw up a price list, prepare proposals and estimates, price a contract bid and present your prices to your customers.

• Price your product or service 

  Find out how to set a pricing strategy and how to study your costs and pricing to ensure that your business is profitable.

• Recruit and manage salespeople 

  Learn where to find salespeople, the importance of the recruitment interview and how to institute a commission structure to encourage high sales.

• Target the right people in an organisation 

  Learn how to identify and contact key decision makers who may buy your products or services.

• Use design in your business 

  Find out how design can benefit your business, from product to business strategy development, and how to manage the process and measure its success.

• Ways to promote your product or service 

  Explore the various print and electronic promotional media to choose those that best suit your business.

• What's in a name? Using trademarks as a business tool 

  A trademark helps identify your company and your products. Find out how to use a trademark to protect your business name.

• Write a marketing plan 

  Find out what key areas you should consider and what to include in an effective marketing plan.

• Selling products on consignment 

  Learn about the advantages and disadvantages of using consignment selling to conquer new markets or increase your market share.