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The Chamber of Commerce of Metropolitan Montreal

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Training on marketing innovations at an international level

Internationalize your innovation successfully Virtual activities and content The speech will be delivered in French only.

Thursday, January 26 and Thursday, February 2, 2023 from 9:30 a.m. to 11 a.m.

Registration deadline: January 24, 2023

Speakers

  • Anca Ivanov, MBA Strategic and international marketing expert See biography
  • Yves Renaud, MBA Expert, International Sales and Marketing See biography

Why take this training on marketing innovations at an international level?

Take part in this 2-day virtual training session (January 26 and February 2).

This training covers such topics as defining and understanding your target market, building your value proposition, choosing your entry strategy wisely and achieving a distinct competitive position to ensure you successfully market your innovations at an international level.

According to the McKinsey group, only 21% of companies have the expertise, resources and commitment to pursue new business opportunities. In a post-pandemic world, innovative companies use innovation as a foundation for accelerating change and gaining a competitive advantage. We will cover a variety of topics, including why so many companies struggle to capitalize on their obvious advantage and fail to enter new markets.

This training will allow you to:

  • Create or validate your marketing plan;
  • Fully understand your target market and competitive position;
  • Define your value proposition and adapt it to the target market;
  • Choose a market entry method wisely.

Who is this training session for?

  • SMEs with a new product or service to sell in foreign markets;
  • Business development managers, marketing managers, CEOs, sales VPs and international development managers.

Prices

Members Non members
TRAINING – MARKETING INNOVATIONS – JANUARY 26 AND FEBRUARY 2, 2023 FROM 9:30 A.M. TO 11 A.M. 
*One transaction per participant, by email. This transaction entitles one person to access the event.
**If you have any questions, please write to us at reservations@ccmm.ca.
TRAINING – MARKETING INNOVATIONS – JANUARY 26 AND FEBRUARY 2, 2023 FROM 9:30 A.M. TO 11 A.M.  $110 * $150 *

Contact et informations

By phone:

514 871-4001

For more information:

Alexia Barbier
Project manager, International Market Development
514 669-6669
abarbier@ccmm.ca

*You will be redirected to our new ticketing service. For the first payment on this new ticketing service, please, click on “forgot password” to set a new password in the system.

Registration deadline: January 24, 2023
Please note that no exchange or refund will be accepted following your purchase.

In collaboration with:

Acclr International Trade Services’ activities receive financial support from Canada Economic Development for Quebec Regions.

 
Affiliated with the World Trade
Centers Associations

(WTCA)

Canada Economic Development   World Trade Centers association (WTCA)


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