Secure and simple sign-up

  • Visa
  • Mastercard
  • American Express
We respect your privacy

McDonald’s Canada brand transformation story

Les recettes du succès de McDonald’s au Canada Events The speech will be held in English.


  • John Betts
    John E. Betts President & CEO
    McDonald's Restaurants of Canada Limited
    See biography


Members Non members
Ticket(s) $84 * $125 *
Tables(s) of 10
Tables(s) of 10 $756 * $1250 *

Contact et informations

By phone:

514 871-4001

No reservations, cancellations or refunds after the registration deadline. Participant substitutions are accepted at no extra charge until the event is held. Please note that only substitution notices sent by email at will be accepted.


Palais des congrès de Montréal

1001 Place Jean-Paul-Riopelle
Montréal, QC
H2Z 1H5


Get directions


  • Hear from McDonald’s Canada President and CEO about the company's total brand transformation in Canada.
  • Find out how Franchisees and the company came together to turn their business momentum around and elevate the brand in the Canadian marketplace.


  • The bold tactics that sparked a connection with consumers, got the market talking, and accelerated business performance.
  • How McDonald’s was able to transform what the arches stand for in Canada while staying true to their roots.
  • What lies ahead for McDonald’s and why they are staying focused on the customer to continue accelerating performance while managing industry challenges.

Join us to learn more about McDonald’s recipe for success in Canada.

Consent to Cookies

This website uses necessary cookies to ensure its proper functioning and security. Other cookies and optional technologies make it possible to facilitate, improve or personalize your navigation on our website. If you click "Refuse", some portions of our website may not function properly. Learn more about our privacy policy.