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The Chamber of Commerce of Metropolitan Montreal receives $6 million to support the second phase of the “I love working downtown” initiative

Montréal, March 31, 2022 ‒ In response to the announcement made by the Ministère de l’Économie et de l’Innovation, the Chamber of Commerce of Metropolitan Montreal is proud to report that it will receive an additional $6 million in funds to extend and enhance its efforts for relaunching downtown Montreal.

“As part of the ‘I love working downtown’ initiative, we have reached more than 10,000 managers and workers in the downtown area through our engagement events, training, surveys and support tools. Meanwhile, our ‘Down to live it up’ campaign, which aimed to encourage workers to return to office towers, generated 130 million reactions,” said Michel Leblanc, President and CEO of the Chamber of Commerce of Metropolitan Montreal.

“We are very pleased with the additional support announced by Minister Fitzgibbon for the ‘I love working downtown’ initiative. I would like to acknowledge his leadership. The Minister recognizes the crucial nature of the city’s downtown core and has supported our efforts to mobilize businesses and revitalize the commercial fabric of downtown. This is a great sign of confidence in our downtown revitalization platform, which has established its relevance and effectiveness for over a year now,” pointed out Michel Leblanc.

“After a difficult winter, the signs are encouraging. Workers are gradually returning to the office and many projects to enhance the attractiveness of the area are emerging. It’s a collective effort, and we’re very motivated by the strong engagement of stakeholders and the private sector. I wish to sincerely thank them because the success of the revival depends on their commitment,” added Michel Leblanc.

“Relaunching downtown will require ongoing efforts, likely over the next 12 to 18 months. It is in that time that the second phase of our initiative will begin. The additional funds entrusted to us by the Quebec government will enable us to implement new initiatives over a longer period of time, to the great benefit of workers who frequent the downtown area,” concluded Michel Leblanc.

More specifically, the second phase of the “I love working downtown” initiative will include:

  • Extending our advertising campaigns that encourage workers to return downtown.
  • Producing support tools and guidance for businesses and managers based downtown.
  • Launching new creative projects in private and semi-private spaces, as part of the ré·CRÉATIONMTL program.
  • Supporting strategic sectors and their positioning.
  • Creating new studies and action plans on priority topics for the sustainable revival of downtown and for the diversification of its economic fabric.
  • Organizing consultation and mobilization events for the revival of downtown.

For more details about each of these initiatives, please consult the “I love working downtown” Phase 2 information sheet

For more information, please contact us at

About the “I love working downtown” initiative

“I love working downtown” is an initiative of the Chamber of Commerce of Metropolitan Montreal carried out with support from the Ministère de l’Économie et de l’Innovation. Its objective is to accelerate the relaunch of downtown Montréal.

About the Chamber of Commerce of Metropolitan Montreal (CCMM)

With a network of over 8,000 members, the CCMM is active on two fronts: being the voice of the Montréal business community and delivering specialized services to businesses and their representatives. With its finger on the pulse of current events, it acts on issues that are decisive for the prosperity of the city’s businesses. With the support of the Acclr experts, the CCMM’s goal is to accelerate the creation and growth of businesses of all sizes, at home and around the world.




Source : 
Anne-Sophie DesRoches
Advisor, Media Relations
Tél. : 514 238-1825

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