1. OVERVIEW OF THE GERMAN MARKET AND SITUATION IN THE EUROPEAN UNION
Senior Associate, Africa, Europe & Middle East
Export and Development Canada
2. EXPORT QUÉBEC’S STRATEGY ON THE GERMAN MARKET
International Business Advisor
3. BUSINESS OPPORTUNITIES ANS SECTORS OF INTEREST
Manager business Development Canada
Canadian German Chamber of Industry and Commerce Inc.
4. BAVARIA: A DYNAMIC REGION
Business and Technology Advisor
State of Bavaria Québec Office
5. LEGAL ASPECTS
Lette & Associés
6. FISCAL REPRESENTATION TO FACILITATE ACCES TO THE GERMAN MARKET
Responsible, Canadian office
7. BUSINESS TESTIMONIALS: SUCCEEDING IN GERMANY, ENERCONCEPT AND KINOVA’S EXPERIENCES
Chairman of the Board of Directors
THE ACTIVITY IN BRIEF
Come meet our guest experts on April 24. They will address several aspects of doing business in Germany, and will enable you to assess the potential of this market for your business.
You will be able to speak to the lecturers and entrepreneurs in attendance, and take advantage of their advice on the best business development strategies to adopt. You are sure to benefit from their experience and their knowledge of their respective sectors.
A UNIQUE OPPORTUNITY TO…
- Assess the potential of developing your business in Germany
- Learn how to get your company established and effectively develop your business in the country
- Meet experts—many of whom are established in Germany—at the seminar
- Find out about major projects and opportunities your company can seize
- Develop your network with entrepreneurs and business intermediaries who are experienced or interested in this market
- Take advantage of the new Canada-Europe agreement
THE QUEBEC-GERMANY RELATIONSHIP
- Trade in goods
$6 billion in 2012, a 10% increase over the previous year. Germany is Quebec’s leading European partner, with exports totalling $1.5 billion in 2012.
- The importance of direct investment
Quebec businesses operating in Germany provide about 15,000 direct jobs. German companies in Quebec, for their part, generate over 10,000 jobs.
THE INDUSTRIAL SECTOR
This very important sector employs a third of the workforce and provides 30% of German GDP. Four fields of activity are particularly highly developed:
Germany is the world’s third largest builder, with 4.5 million vehicles per year, and represents 40% of exports, with groups such as Daimler-Chrysler, Volkswagen, and Porsche.
- Electrical and electronic
German giant Siemens is the best example of this sector’s dynamism.
- Mechanical industries
Germany is renowned for its machine tools, which it produces and uses in abundance. Its high level of robotization is far superior to that of its European neighbours.
- The chemical industry
The leaders in this field include Hoechst, Bayer, and BASF, among others.
Several industries are booming and offer numerous opportunities for development:
- The textile industry
The second largest industry, after the food product industry, in terms of the production and sales of consumer goods. Germany is the world’s 4th largest exporter in this sector, with such major manufacturers as Adidas, Esprit, and Hugo Boss.
- The biotechnology industry
This market is enjoying continuous growth. The aim of the High-Tech Strategy 2020 program is to create markets, intensify cooperation between science and industry, and continue to improve the conditions for innovation so as to make Germany the leader in industries of the 21st century.
- The environment industry
Germany is a global leader in the area of renewable energy. It is number one when it comes to photovoltaics and biodiesel.
Recognized as a major industrial power, Germany boasts a number of large groups with high profiles on the international scene. However, it should also be noted that a quarter of German SMEs have gone international, and that the country’s economic vitality rests on its important network of SMEs, which to a large extent work in clusters.
- Research and development efforts
- Highly qualified workforce
- Quality of its infrastructures
- Central geographic location in Europe
GERMANY – FACTS AND FIGURES
- Leading economy in Europe
- World’s 4th largest economy
- A market of 82 million inhabitants
- Projected GDP of over $3,500 billion in 2013
WHO SHOULD ATTEND?
All companies interested in a high-potential market and seeking business partners for the European market.
The seminar will be of particular interest to companies in the sectors listed below. In fact, these are high-growth sectors that Germany considers as priorities:
- Automotive (e.g. engine technology)
- Electrical and electronic industry
- Bio-industries (industrial biotechnology)
- Science and technology (genomics, nanotechnology)
- Environment industry (renewable resources and energy)
- Aerospace and defence
- Agriculture, food and beverage
- Health care industries
- Information technology and communications
Get all the tools you require to invest with success in Germany, and seize the opportunities this European powerhouse has to offer.
In partnership with: