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514 871-4000


Google Analytics: your best ally for an export market study

Master the platform’s basics and better understand your target Training


Google Analytics offers a wealth of information on your clients and competitors, and is a key ally for developing a good understanding of your target’s online behaviour.

This workshop will provide the keys and tips to effectively using the platform’s many tools, starting a market study, and developing an export strategy adapted to market opportunities.

What will you learn? Who is it for?

Summer Special: This summer, save up to 30%* on the total cost of your order when you purchase more than one workshop of the same category from those listed below. To take advantage of this discount, contact our reservations team at 514 871-4001.
* 20% for the purchase of two training workshops, 25% for the purchase of three workshops and 30% for the purchase of four workshops.
† International Trade or Best Business Practices


Members Non members
Ticket(s) $175 * $245 *

Contact et informations

By phone:

514 871-4001

Comments and suggestions

Anaïs Michella Yameogo
Assistant advisor, International market development
514 871-4002, extension 6220

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

No reservations, cancellations or refunds after the registration deadline. Participant substitutions are accepted at no extra charge until the event is held. Please note that only substitution notices sent by email at will be accepted.


Grande Bibliothèque

475 De Maisonneuve Blvd. East
Montréal, Québec
H2L 5C4

Get directions

What will you learn?

  • How to identify your target client within a particular market using Google Analytics
  • How to define your visibility on the market using Google Search Console
  • How to use Google AdWords’ traffic analysis tools to estimate acquisition and market penetration costs
  • How to estimate the size of competitors and their perceived size on the market using Google Webtrends
  • How to assess a competitor’s traffic using Alexa
  • How to properly use “Whois” on a website
  • How to explain interpretation biases in order to avoid eventual errors

Who is it for?

  • Companies planning to export
  • Presidents and CEOs
  • Vice Presidents and Business Development Directors
  • Technology Directors
  • Export Directors and Advisors

In collaboration with:

Official airline:



Acclr, through its international trade department, receives financial support from Canada Economic Development for Quebec Regions

Affiliated with the World Trade
Centers Association


Canada Economic Development   World Trade Centers association (WTCA)

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