Google Analytics: your best ally for an export market study

Google Analytics offers a wealth of information on your clients and competitors, and is a key ally for developing a good understanding of your target’s online behaviour.

This workshop will provide the keys and tips to effectively using the platform’s many tools, starting a market study, and developing an export strategy adapted to market opportunities.

What will you learn? Who is it for?

What will you learn?

• How to identify your target client within a particular market using Google Analytics
• How to define your visibility on the market using Google Search Console
• How to use Google AdWords’ traffic analysis tools to estimate acquisition and market penetration costs
• How to estimate the size of competitors and their perceived size on the market using Google Webtrends
• How to assess a competitor’s traffic using Alexa
• How to properly use “Whois” on a website
• How to explain interpretation biases in order to avoid eventual errors

Who is it for?

• Companies planning to export
• Presidents and CEOs
• Vice Presidents and Business Development Directors
• Technology Directors
• Export Directors and Advisors