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E-commerce: Gateway to international markets

Training The speech will be delivered in French.

8:30 am Marketing and Strategy
Christian Wopperer, Vice President, Sales Intelligence, Centre d’entreprises et d’innovation de Montréal (CEIM)
Nada Zogheib, Advisor, Sales Intelligence, Centre d’entreprises et d’innovation de Montréal (CEIM)

What will you learn?

  • Good business practices of e-commerce
  • Key points to consider when building your strategy
  • Online consumer habits in Quebec and in North America
  • Sources of information and content for efficient search engine optimization
  • Existing e-commerce solutions in Quebec
  • The impact and benefits of an e-commerce strategy on your business

11:30 am Lunch and Networking

12:45 pm The Legal Framework of your Transactional Website
Maude Fréchette, Attorney and Partner, YULEX, Attorneys and Strategists, LLP

Learn how to structure your transactional website according to the Consumer Protection Act and laws protecting intellectual property.

1:30 pm Managing Exchange Rates
Stéphanie Beaudry, Director, International Trade, National Bank
Salim Laaroussi, Director, Foreign Exchange and Derivative Products, B. Ing., MBA, CFA, National Bank

Find out how to secure your transactions so that they remain advantageous despite fluctuations in exchange rates.

2:15 pm Delivery and Return Logistics
Jessy Carrier, Manager, Business Development – Cyber-commerce, Canada Post

Learn all there is to know about transportation: customs, costs, and returns, in order to offer the best delivery experience.

Limited places.


Members Non members
Sold out Sold out

Contact et informations

By phone:

514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

No reservations, cancellations or refunds after the registration deadline. Participant substitutions are accepted at no extra charge until the event is held. Please note that only substitution notices sent by email at will be accepted.


CEIM – Centre d’entreprises et d’innovation de Montréal

20 Queen Street
Montreal, Québec
H3C 1T4

Get directions

Who is it for?

  • New exporters
  • Companies seeking to incorporate an e-commerce strategy or that have recently done so.

In collaboration with:

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