Secure and simple sign-up

  • Visa
  • Mastercard
  • American Express
We respect your privacy

How to create the WOW effect to increase sales and build client loyalty

Tools and strategies to help you stand out Training The speech will be delivered in French.


  • Jasmin Bergeron
    Jasmin Bergeron Speaker and Marketing Professor and Chair of UQAM’s MBA Program
    See biography

The WOW effect is the ability to surprise, innovate, and arouse positive emotions around you. It’s also a way to stand out through your approach, leave your mark in business, and transform your prospects into clients.

During this practice-based talk incorporating interaction and humour, you will master the subject matter by exploring well-known strategies and practical exercises that will allow you to create your own WOW effect!

«The “WOW Effect!” training workshop I took at the CCMM can be summed up in just one word: “WOW!!!” Over the course of my 30-year career, it is by far the best workshop I have ever taken. The speaker, Jasmin Bergeron, is a very dynamic, competent, and experienced professional, and his many practical and relevant examples allow for a better understanding of the material.»

- Nathalie Beaulieu
Training Advisor - Technopedagogue

Business and Organization Services
Collège de Maisonneuve

What will you learn? Who is this for?

Summer Special: This summer, save up to 30%* on the total cost of your order when you purchase more than one workshop of the same category from those listed below. To take advantage of this discount, contact our reservations team at 514 871-4001.
* 20% for the purchase of two training workshops, 25% for the purchase of three workshops and 30% for the purchase of four workshops.
† International Trade or Best Business Practices


Members Non members
Ticket(s) $175 * $245 *

Contact et informations

By phone:

514 871-4001

Comments and suggestions

Anaïs Michella Yameogo
Assistant advisor, International market development
514 871-4002, extension 6220

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

No reservations, cancellations or refunds after the registration deadline. Participant substitutions are accepted at no extra charge until the event is held. Please note that only substitution notices sent by email at will be accepted.


Grande Bibliothèque

475 De Maisonneuve Blvd. East
Montréal, Québec
H2L 5C4

Get directions

What will you learn?

  • The benefits of a WOW effect on your business relationships
  • Practical strategies for WOWing your clients
  • Handy tricks for managing expectations
  • Tips to help make a brilliant first and (especially) last impression

Who is it for?

  • Managers
  • Sales and human resource professionals
  • Business development managers

Consent to Cookies

This website uses necessary cookies to ensure its proper functioning and security. Other cookies and optional technologies make it possible to facilitate, improve or personalize your navigation on our website. If you click "Refuse", some portions of our website may not function properly. Learn more about our privacy policy.