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How to create the WOW effect to increase sales and build client loyalty

Tools and strategies to help you stand out Training The speech will be delivered in French.


  • Jasmin Bergeron
    Jasmin Bergeron Speaker and Marketing Professor and Chair of UQAM’s MBA Program
    See biography

The WOW effect is the ability to surprise, innovate, and arouse positive emotions around you. It’s also a way to stand out through your approach, leave your mark in business, and transform your prospects into clients.

During this practice-based talk incorporating interaction and humour, you will master the subject matter by exploring well-known strategies and practical exercises that will allow you to create your own WOW effect!

«The “WOW Effect!” training workshop I took at the CCMM can be summed up in just one word: “WOW!!!” Over the course of my 30-year career, it is by far the best workshop I have ever taken. The speaker, Jasmin Bergeron, is a very dynamic, competent, and experienced professional, and his many practical and relevant examples allow for a better understanding of the material.»

- Nathalie Beaulieu
Training Advisor - Technopedagogue

Business and Organization Services
Collège de Maisonneuve

What will you learn? Who is this for?


Members Non members
Ticket(s) $169 * $239 *

Contact et informations

By phone:

514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training
514 871-4002, ext. 6214

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

No reservations, cancellations or refunds after the registration deadline. Participant substitutions are accepted at no extra charge until the event is held. Please note that only substitution notices sent by email at will be accepted.


Chamber of Commerce of Metropolitan Montreal

393 Saint-Jacques Street, Suite 200
Montréal, Québec
H2Y 1N9


Get directions

What will you learn?

  • The benefits of a WOW effect on your business relationships
  • Practical strategies for WOWing your clients
  • Handy tricks for managing expectations
  • Tips to help make a brilliant first and (especially) last impression

Who is it for?

  • Managers
  • Sales and human resource professionals
  • Business development managers

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