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CRM: learn how to use it to improve sales

Training The speech will be delivered in French.


Why take this workshop?

  • To find out how to systematically manage opportunities and your sales cycle using a CRM database
  • To determine your needs in order to develop your sale team’s skills
  • To learn how to target and prioritize commercial activities that will further your growth

What will you learn? Who are they for?


Members Non members
Ticket(s) $169 * $239 *

Contact et informations

By phone:

514 871-4001

Comments and suggestions

Anaïs Michella Yameogo
Assistant advisor, International market development
514 871-4002, extension 6220

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

No reservations, cancellations or refunds after the registration deadline. Participant substitutions are accepted at no extra charge until the event is held. Please note that only substitution notices sent by email at will be accepted.


Centre for Sustainable Development

50, Sainte-Catherine Street West
Montreal, QC
H2X 3V4


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What will you learn?

  • Smart data in the era of big data and social selling
  • Prospecting and the advantages of a CRM database
  • Best practices, as illustrated by case studies
  • CRM statistics and reports; dynamic feedback on current efforts

Who is it for?

  • Sales Directors
  • Marketing Directors
  • Account Managers
  • Sales Reps
  • Business Development Directors
  • Presidents
  • General Directors
  • Customer Service Directors

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