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The Québec Code

From the silent majority to noisy minorities. Events The activity will be held in French.

Principal Sponsor

Join us on Tuesday, February 16 at noon for a virtual talk titled “The Québec Code,” with Jean-Marc Léger, President and founder of Léger, and Jacques Nantel, C.M., Ph.D, Professor Emeritus of HEC Montréal.

The reign of the baby boomers is over, and we are witnessing the rise of millennials and generation Z. 

Facilitated by Jean-Denis Charest, Chamber Vice-President, Business Development, Partnerships and Membership, this online conference will help you better understand these new generations, seize the business opportunities generated by them and answer the following questions:

  • Who are these new generations of consumers?
  • Are they really that different from other Canadians?
  • What are the new market trends?
  • Where are the market opportunities?


Members Non members
Talk with Jean-Marc Léger and Jacques Nantel on Tuesday, February 16, from noon to 12:45 p.m.
*One transaction per participant, by email. This transaction entitles one person to access the event.
**If you have any questions, please write to us at
Talk with Jean-Marc Léger and Jacques Nantel on Tuesday, February 16, from noon to 12:45 p.m. $0 * $35 *

Contact et informations

By phone:

514 871-4001
Please note that no exchange or refund will be accepted following your purchase.

In association with:

In collaboration with:

About our partners :

YUL Aéroports de Montréal   >> Travel with confidence

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