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International Marketing Strategy

Training The speech will be delivered in French.



Members Non members
Ticket(s) $155 * $225 *

Contact et informations

By phone:

514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

No reservations, cancellations or refunds after the registration deadline. Participant substitutions are accepted at no extra charge until the event is held. Please note that only substitution notices sent by email at will be accepted.


InterContinental Montréal Hotel

360 Saint-Antoine Street W.
Montréal, Quebec
H2Y 3X4


Get directions

Why attend this workshop?

  • To learn to define your product or service from a marketing standpoint in order to make your mark on local international markets. You have to understand what you are offering before you market it internationally.
  • To explore how you can identify the target markets to conquer while taking into account your business’s resources and its mid- and long-term business objectives.
  • To discover how a product or service available internationally represents a sum of attributes and benefits that will be sure to alleviate business risks for the foreign buyer or partner.


  • The strategic marketing thinking that will allow you to position and differentiate your business on export markets;
  • The choice of target markets based on the advantages and benefits offered by the business’s products or services;
  • The risks/benefits dynamics for clients in an international culture and business context.


  • Owners and managers of small and mid-sized manufacturing or services businesses that intend to expand to a new market;
  • Owners and managers of businesses aiming to better structure their export market development.

Get fully prepared to conquer international markets!

The "Exporting Québec" initiative 
is produced in cooperation with:

Official airline of the
"Exporting Québec" initiative:

LaPresse+   AIR CANADA
Acclr, through its international trade department, receives financial support from Canada Economic Development for Quebec Regions

Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)

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