

Among the major economic and environmental challenges that lie ahead in  the coming years, those related to achieving more sustainable mobility are of  the utmost importance. Many companies are currently innovating in this booming  market. 
Transportation is responsible for 41% of GHG emissions every year in  Quebec. As part of its Sustainable  Mobility Policy 2030, the Government of Quebec wishes to improve this  situation and significantly reduce GHG emissions by aiming for a “37.5%  reduction of GHG emissions (...) below the 1990 level.” Another target of the  plan is a “20% reduction of the average travel time between home and work.” 
Clearly, companies have a major role to play in achieving more  sustainable mobility for all. Your company can contribute to this goal and reduce operational costs by focusing  on the following two aspects: 
  - Implementing  programs and measures to reduce your employees’ solo car use and promoting  active transportation, public transit and carpooling for their daily commute.  By including measures that promote telecommuting, these programs have a  positive impact on quality of life, employee well-being and your ability to  retain workers despite the labour shortage. 
- By  optimizing logistics processes for both goods and people, and purchasing  electric vehicles for fleets. 
Companies are offering solutions 
Many companies across Quebec are already working to stimulate change and  offer innovative solutions for sustainable mobility. Here are a few examples: 
  - Netlift, a  startup that has designed a carpooling program with incentives at the Montreal  Heart Institute to counter a persistent shortage of employee parking spaces and  better retain existing employees. 
- Electric  cargo bike delivery companies, such as Livraison Vélo Montréal or La Roue Libre, that reduce negative  externalities such as pollution, noise and the costs associated with last-mile  urban delivery. 
- The Fonds  Éco IGA, which has converted four refrigerated delivery vans to electric power,  now making deliveries throughout Quebec. 
These examples are among the 100 projects  nominated for the first Jalon Mobility Awards presented by Jalon Montréal, an  organization that accelerates the emergence of innovations in sustainable and  intelligent mobility and supports organizations that are effecting such change. 
The Jalon Mobility Awards are an opportunity to  reward the efforts of those in the sustainable and intelligent mobility  industry and are intended to be a source of inspiration for companies seeking  innovative solutions. For more information: https://https://jalonmtl.org/en/jalon-awards/
About the author: 
Jean-François Tremblay has nearly twenty years of experience in the  transportation industry. Before joining Jalon, he held several positions of  international stature with the Global Automotive and Transportation Centre at  EY. In particular, he has assisted government officials, city delegates and  corporate leaders around the world in identifying opportunities related to  smart electric vehicles. He now brings his knowledge to Montréal stakeholders  in order to help develop more integrated mobility and support their efforts in  transforming the automotive and transportation industries.