South Korea Business Mission at a glance
From March 16 to 20, 2026, the Ville de Montréal, the Conseil des arts de Montréal and the Chamber of Commerce of Metropolitan Montreal, with the support of the Quebec Government Office in Seoul, invite companies and organizations from the cultural and creative industries to take part in a business mission to South Korea led by the Mayor of Montréal, Soraya Martinez Ferrada.
This mission will take participants to Seoul and Busan, two major creative hubs in Asia, to meet key industry players, explore South Korea’s cultural ecosystem, and develop business opportunities through optional B2B meetings and strategic site visits.
Customized support
Benefit from structured support before, during, and after the mission, from preparation to on-site activities.
Networking opportunities
Build connections with cultural institutions, art centers, broadcasters, and international programs through B2B meetings and networking activities.
Cultural visits
Explore South Korea’s cultural ecosystem through visits to museums, art centers, digital hubs, and creative districts in Seoul and Busan.
A vibrant and ultra-modern capital, Seoul is now one of the world’s leading hubs for cultural and creative innovation. The city stands out for its thriving contemporary art scene, strong digital creation, design and K-culture sectors, as well as its renowned institutions such as MMCA, the Seoul Arts Center and the Seoul Museum of Art (SeMA). Seoul offers a dynamic business environment, open to international collaboration and high-impact creative projects.
As the country’s second-largest city, Busan is emerging as a fast-growing creative hub, particularly in visual arts, digital creation and cultural distribution. Known for its creative districts, galleries, independent art centers and major cultural events, Busan also benefits from a strategic gateway to South and East Asian markets—an ideal setting for building lasting partnerships and exploring new distribution opportunities.
What’s included in your participation
- Full mission coordination by CCMM
- A program entirely focused on the arts community and the creative industries
- Accommodation for the entire mission
- On-site local logistics
- Support from CCMM’s international team
- Welcome seminar in Seoul
- Professional visits in Seoul and Busan
- Meetings with cultural institutions
- One-on-one meetings (depending on the package)
- Networking activities
- Official closing dinner
Step into one of Asia’s most dynamic creative ecosystems.
This mission offers a unique opportunity for creative and cultural organizations to explore a fast-growing market driven by innovation, digital transformation, design, and performance. Through targeted meetings with key industry players, you will build high-potential strategic connections.
Seoul and Busan provide an ideal setting to develop lasting partnerships, gain insight into East Asia’s major creative trends, and identify concrete opportunities for collaboration, distribution, and co-production.
Please note:
- Canada-South Korea airfare not included
- Limited spaces available
This mission is intended for arts organizations supported by the Conseil des arts de Montréal, as well as cultural and creative businesses looking to expand into Asian markets, grow their network, and explore collaboration and distribution opportunities in South Korea.
Sectors include circus arts, visual and digital arts, film, dance, literature, music, interdisciplinary artistic practices, theatre.
Air Canada is proud to be the official carrier of the South Korea business mission.
As a mission participant, you’ll benefit from exclusive discounted airfares, as well as an additional $150 discount on your mission registration when you travel with Air Canada.
A promo code will be provided to you after registration to take advantage of this offer.
To confirm your registration, please note that a deposit of $350 is required. This amount will be deducted from the total amount due.
The final invoice will be sent to you later, and full payment must be made before the start of the mission.
A link to a participation form, where you can provide the additional required information, will be sent to you in the confirmation email.
* Following your registration and after a detailed review of the company profile, fifteen companies from the Greater Montréal area will receive a conditional financial support of $1,000, applied to their participation package. In addition, for arts organizations supported by the Conseil des arts de Montréal, the listed price already includes a $2,000 contribution granted to support the realization of the mission.
The conditional financial support of $1,000 is intended to encourage companies with the highest potential for economic impact, partnership development, and international visibility. The selection will take into account, in particular, the alignment of the profile with the sectoral objectives of the mission, the maturity of the internationalization project, and the company’s ability to fully benefit from the proposed activities.
This mission is made possible thanks to the participation of the Conseil des arts de Montréal and the Ville de Montréal.