The history of McGill College Avenue paints a particularly evocative picture of the role of business in downtown development. During the ‘80s, the Chamber of Commerce of Metropolitan Montreal participated in an unprecedented mobilization aiming to preserve the Avenue’s distinctive character and its exceptional visual access to the mountain.
Keen to work towards the development of the city’s business centre, the Chamber presented its brief titled Avenue McGill College: une place urbaine signature as part of the Office de consultation publique de Montréal’s (OCPM) consultations on the future redevelopment of McGill College Avenue.
The Chamber believes that the redevelopment of this avenue is one of the most important projects to promote downtown Montréal since the inauguration of the Place des Festivals. We must take advantage of this opportunity to reinforce the city’s brand image.
In order to do that, we suggest focusing on the design, the natural beauty of the location and activities that will take place there, as outlined in seven recommendations in our brief. Pedestrianization and special events will position the area as a popular destination for residents, students, workers and tourists alike.