The Chamber of Commerce of Metropolitan Montreal

Secure and simple sign-up

  • Visa
  • Mastercard
  • American Express
We respect your privacy

Strategic Forum on Retail Trade

Come and listen to sector experts and discuss the priority actions to be implemented as part of the Relaunch MTL movement. Events The speeches will be delivered mainly in French.

Registration deadline: December 3, 2020


Co-developed by:


Explore the movement here


From large shopping malls to destination stores and commercial arteries, the COVID-19 crisis is shaking up the entire Quebec retail sector. The fashion industry, with its manufacturers, retailers, wholesalers, distributors and designers, represents 83,000 jobs in Quebec and plays an important role in the economic vitality of Montreal. The retail sector is mobilizing to accelerate its response to multiple challenges, including foreign competition, the availability of a skilled workforce and, most importantly, the impact of e-commerce adoption on the customer journey and the supply chain.

This forum will allow key players in the sector to take stock of the current transformations and consider courses of action to innovate and relaunch the retail trade in a sustainable manner.

Event format in a nutshell

  • Starting at 7 a.m., log on, join the movement and take part in a networking session (optional)
  • Conferences starting at 8 a.m.
  • Around 12:30 p.m., end of conferences
  • Discussions between all participants until 2 p.m. (optional)
  • Virtual booths throughout the activity

Complete programming to come

Access to the platform and networking period

Opening remarks

  • Michel LeblancPresident and CEO
    Chamber of Commerce of Metropolitan Montreal
  • Pierre FitzgibbonMinister of Economy and Innovation
  • Mélanie JolyMinister of Economic Development and Official Languages
  • Valérie Plante Mayor of Montréal
    President of the Communauté métropolitaine de Montréal

Talk – Presentation of current conditions and the Action Plan to Strengthen the Retail Trade Sector

  • Michel LeblancPresident and CEO
    Chamber of Commerce of Metropolitan Montreal
  • Stéphane Drouin Chief Executive Officer
    Conseil québécois du commerce de détail
  • Debbie Zakaib Chief Executive Officer
    Grappe mmode

KPMG Group brainstorming session to enhance the action plan to strengthen the sector

  • Marie Valcourt Partner, Audit Leader for the Retail Trade in Québec

Panel Discussion – Successful, resilient and innovative collaborations between ecosystem actors

  • Alain Dumas Chief Executive Officer
    Le Panier Bleu
  • François Roberge President and Chief Executive Officer
    La vie en rose


  • Stéphane Drouin Chief Executive Officer
    Conseil québécois du commerce de détail

Panel Discussion – The digital shift and the omnichannel customer experience

  • Grégoire Baret Senior Director, Omnichannel Experience Design
    Aldo Group
  • Maxime Dubois Co-Chief executive Officer
    Altitude Sport


  • Carl Boutet Chief Strategist & Executive Advisor
    Founder, Studio Rx
    General Manager, CQIC

Panel Discussion – Reinventing and renewing commercial spaces

  • Grégoire Basset Chief Executive Officer
    Lacoste Canada and Central America
  • Johanne Marcotte Vice-President, National Operations, Shopping Centers
    Ivanhoe Cambridge


  • Charles de Brabant Executive Director
    Bensadoun School of Retail Management at McGill

Panel Discussion – Attract and retain talents

  • Mélissa Lambert President
    Design Lambert
  • Olivier Laquinte President


  • Debbie Zakaib Chief Executive Officer
    Grappe mmode

Eco-friendly fashion and diversity

  • Myriam Belzile-Maguire Founder
    Maguire Boutique
  • Raphaëlle Bonin Founder and CEO
    Station Service
  • Frédérik Guérin President and Chief Executive Officer
    Club Tissus
  • Nathon Kong Founder
    Nathon Kong
  • Jean-Philippe Robert President
    Quartz Co.

Closing remarks and presentation of working session highlights


End of the Forum



Strategic Forum on Retail Trade
*One transaction per participant, by email. This transaction entitles one person to access the event.
**If you have any questions, please write to us at
Strategic Forum on Retail Trade $95 *

Contact et informations

By phone:

514 871-4001

For more information

Véronique Lauzon
Special Projects Manager
514 871-4000, ext. 4006

For any questions about your login on the day of the Forum, please send an email to:

Registration deadline: December 03, 2020
Please note that no exchange or refund will be accepted after your purchase. This event will be held despite a potential lockdown.

As part of Relaunch MTL initiative, powered by:

In association with:

In collaboration with:

Supported by:

By continuing to use this website, you agree to our Privacy Policy and the use of cookies to offer you content and services tailored to your interests. Learn more about our Privacy Policy