Diversify your markets

Take action and seize new business opportunities internationally by adopting effective strategies. In-person events The speech will be delivered in French.

Join a Strategic Forum at HEC Montréal on May 5 to accelerate your market diversification efforts

On May 5, take part in a Strategic Forum at HEC Montréal to accelerate your diversification efforts, learn from entrepreneurs who have successfully entered high-potential markets, access new funding programs, and benefit from expert advice. This event will provide you with concrete strategies to diversify your markets and seize new business opportunities internationally.

Co-developed by the Chamber of Commerce of Metropolitan Montreal (CCMM), Investissement Québec International (IQI) and Québec International (QI), the "Diversification of Export Markets for Québec Businesses" initiative aims to strengthen the resilience of local businesses in the face of economic and political fluctuations.

As an exporting company, imagine the possibilities available to you by exploring international markets beyond the United States. Thanks to our initiative, you will gain access to practical tools, insights from experienced exporters, expert guidance, and valuable networking opportunities.

Don’t miss this opportunity to enhance your company’s competitiveness and explore new business horizons—register now for this Strategic Forum!

A winning formula to boost your international strategy

Meet decision-makers

Attend inspiring conferences and strategic panels featuring international trade experts and key players in global business development.

Practical workshops to equip you

Join small-group sessions with experts, choose the topic that fits your business needs, and walk away with actionable insights to accelerate your market diversification.

Exhibition area

Explore our exhibition zone and connect with leading international trade organizations offering the tools, advice, and support you need to succeed abroad.

Why participate?

  • To develop strategies to diversify your export markets while mitigating risks
  • To access available resources to help you diversify your markets
  • To understand the challenges related to entry barriers and applicable regulations
  • To identify short- and medium-term business opportunities in high-potential markets
  • To participate in hands-on workshops led by specialists (expert sessions), designed to guide your project towards success
  • To gain inspiration from real-life examples of successful export ventures
  • To engage with other businesses and experts who can answer your questions
  • To take advantage of networking opportunities with strategic ecosystem partners

Who this forum is for:

  • For exporters, small, medium, and large enterprises, looking to diversify their markets
  • For investors
  • For specialists in export and market diversification

With the participation of:

  • Christine Fréchette Minister of Economy, Innovation and Energy
    Minister Responsible for Regional Economic Development
    Minister Responsible for the Metropolis and the Montréal Region
    Government of Quebec

The program for your day

9:00 a.m. – Welcome, coffee, exhibitor meet-and-greet, and networking

Master of Ceremonies

  • Erandi Motte Cortés Senior Director, International Markets and Entrepreneurship
    Chamber of Commerce of Metropolitan Montreal
BLOCK 1
BLOCK
1

Diversify to grow better: Understand, anticipate, act internationally

10:00 a.m. – Shuffling the deck: Québec’s economic vision for international growth

  • Christine Fréchette Minister of Economy, Innovation and Energy
    Minister Responsible for Regional Economic Development
    Minister Responsible for the Metropolis and the Montréal Region
    Government of Quebec

Moderator:

  • Michel Leblanc President and CEO
    Chamber of Commerce of Metropolitan Montreal

10:30 a.m. – Where to export in 2025? Trends, promising markets and key opportunities to seize

  • Hubert Bolduc President
    Investissement Québec International
  • Maxime Dea Vice President, Business Relations
    CDPQ Global
  • Scott Moore Executive Vice-President, Finance and Chief Financial Officer
    Export Development Canada

Moderator:

  • Michel Leblanc President and CEO
    Chamber of Commerce of Metropolitan Montreal

11:00 a.m. – Exporting further: the Port of Montreal, a logistics pillar to help you reach global markets

  • Paul Bird Chief Commercial Officer
    Port de Montreal

Moderator:

  • Michel Leblanc President and CEO
    Chamber of Commerce of Metropolitan Montreal

11:20 a.m. – Exporting further: bridging businesses and their export markets

  • David Rheault Vice President, Government and Community Relations
    Air Canada
  • Martin Massé Vice-President, Public Affairs and Sustainability
    Aéroports de Montréal

Moderator:

  • Michel Leblanc President and CEO
    Chamber of Commerce of Metropolitan Montreal

11:35 a.m. – From local ambition to global impact: The journey of Québec’s export champions

  • Marie-Christine Cloutier Vice President, Performance, Strategy and Marketing
    CAE
  • Germain Lamonde Founder and Executive Chairman of the Board
    EXFO
  • André Noreau Senior Vice-President and Chief Innovation Officer
    Premier Tech

Moderator:

  • Marie-Eve Jean Vice-President, Exports
    Investissement Québec International

12:00 a.m. – Beyond U.S. borders: Winning strategies for ambitious businesses

  • Jean-François Dupont CEO
    AV&R
  • Véronique Tougas CEO
    Cambli

Moderator:

  • Carl Viel President & CEO
    Québec International

12:20 a.m. – Conclusion of the morning

12:30 p.m. – Networking break and access to exhibitors who can support you

BLOCK 2
BLOCK
2

Take action – Practical workshops to succeed in your export strategy

Practical workshops

  • 1:45 p.m. – Workshop 1
  • 2:45 p.m. – Workshop 2 – Two options

Choose the one that suits you best on-site.

3:30 p.m. – End of event

Connect with key players in the international business ecosystem

Key organizations will be on site to present their services and answer your questions about export, financing, support programs, and market development.

  • Global Affairs Canada – Trade Commissioner Service
  • The Chamber of Commerce of Metropolitan Montreal
  • Commerce International Québec
  • Export Development Canada
  • helloDarwin
  • Investissement Québec International
  • Québec international

The support from our partners allows us to offer this event at a lower price than our regular forums.

Prices

Members Non members
GENERAL ADMISSION – Strategic Forum – Export success: Diversify your markets – TICKET(S)
Sold out Sold out

Contact et informations

By phone:

514 871-4001

For more information

Matthieu Csernel
Head, Programming and Special Projects
514-669-6698
mcsernel@ccmm.ca

No cancellations or refunds as of 48 business hours before the event. Participant substitutions are accepted until the event is held. Please send cancellation notices by email at reservations@ccmm.ca.

Location

HEC Montréal – Hélène Desmarais Building

1075 Côte du Beaver Hall
Montréal, QC
H2Z 1S5

Get directions

In collaboration with:

Liaison Partner :

This initiative is made possible through the financial support of Canada Economic Development for Quebec Regions.

Affiliated with the World Trade Centers Association (WTCA)


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