Why take this training on AI in an international business context?
AI is now accessible to businesses of all sizes, but using it without a clear framework can expose SMEs to significant risks in an international context, including data privacy, regulatory compliance, cultural biases, reputational risks and dependence on foreign platforms.
This training will help you better understand what AI can realistically bring to an exporting SME, identify key risks, and choose the right tools for your needs and target markets.
You will also gain the foundations needed to establish a simple and practical framework for AI use within your organization, helping you accelerate your international activities while maintaining control over potential risks.
What will you learn in this training?
This training will help you develop a more strategic and secure approach to using AI in your international activities.
You will learn how to:
- Distinguish AI applications that can genuinely support your international growth from those that are less relevant.
- Identify key risks related to data, privacy, compliance and reputation.
- Understand the main regulatory differences between Quebec, Europe and the United States regarding AI and data.
- Choose the AI tools best suited to your business needs and target markets.
- Establish clear guidelines for managing AI use within your teams.
- Begin implementing a simple internal framework for AI use that can be applied quickly.
- Take cultural differences in the perception and use of AI across markets into account.
Who is this training for?
This training is designed for professionals looking to integrate AI into their international business activities while adopting a structured and responsible approach.
It is particularly relevant for:
- SME owners and executives looking to integrate AI into their international growth strategy.
- Managers and team leaders involved in exporting or international business development.
- Marketing, communications and operations professionals looking to establish guidelines for AI use within their organization.
- Anyone looking to understand the challenges and opportunities of AI in an international business context before integrating new tools into their activities.