Montréal is a brand that both shines and is constantly scrutinized across traditional and digital media, as well as on social media.
A wide range of decisions made by the Ville de Montréal make headlines, generating outcomes that may be perceived as positive… or not.
In addition, the name Montréal is widely used: the Canadiens and the Victoire during their playoff runs, an exhibition on the 1976 Olympic Games, an internationally renowned singer from the region returning to Paris, and more.
Every day, media outlets across Greater Montréal and throughout Quebec feature stories that reference the city. This visibility extends well beyond our borders, reaching audiences across Canada, the United States, and even Europe.
Over the past two years in particular, has Montréal’s reputation in the media seen more gains or setbacks? What are the key issues driving the most significant quantitative and qualitative insights?
And regardless of your role or organization, what is THE universal management lesson to be drawn?
Through this webinar, Pierre Gince, President of Mesure Média, will explore the key themes shaping Montréal’s public image.