International intellectual property: The fundamentals of an effective strategy

Protect and leverage your assets to support your growth. In-person events The speech will be delivered in French.

General deadline: May 13, 2026 (limited seating available)
Preferential rate deadline: April 20, 2026

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Training series – Intellectual Property at the international level

Build your knowledge in intellectual property through a series of 5 trainings covering fundamentals, key sectors and major international markets.

Intellectual property is a key strategic lever for any business looking to expand internationally. This training series has been specifically designed to help SMEs understand, protect, and leverage their IP assets in the context of global market expansion.

Through a practical and strategic approach, you will build a solid foundation to identify your intangible assets, secure your innovations, and avoid common pitfalls associated with international growth.

The series also covers complex sector-specific realities and the particularities of major jurisdictions such as Europe, the United States, and Mercosur, enabling you to make informed decisions and align your IP strategy with your business objectives.

You can take one or several workshops based on your needs, but completing the full series will provide you with a comprehensive, practical, and actionable understanding of international intellectual property, tailored to the realities of SMEs.

This training is the recommended starting point to fully grasp key concepts and maximize the value of the entire program.

Why take this training on international intellectual property?

In a context of international expansion, intellectual property is no longer a secondary concern ‒ it becomes a strategic lever to protect your innovations, secure your operations, and support your growth.

Each market comes with its own rules, risks, and opportunities. Without a clear strategy, businesses expose themselves to costly mistakes, loss of competitive advantage, and even legal disputes.

This training will help you build a solid IP strategy tailored for international markets.

You will also gain a strong understanding of IP fundamentals and learn how to integrate them into your business strategy. You’ll discover how to effectively protect your assets, prioritize target markets, optimize your budget, and leverage international systems (PCT, Madrid, The Hague). A practical segment and complementary video content will further reinforce your learning.

Following this training, you will be able to:

  • Understand the fundamentals of IP: patents, trademarks, copyright, industrial designs, and trade secrets
  • Identify your IP assets and their strategic value
  • Develop an IP strategy tailored to your international expansion
  • Prioritize countries based on your export objectives
  • Decide when to file, disclose, or protect through secrecy
  • Effectively use international protection systems
  • Identify and manage IP-related risks abroad
  • Integrate IP into your commercial activities and international partnerships

What you will gain

  • A clear understanding of international IP challenges
  • Practical tools to build a consistent and realistic IP strategy
  • Stronger ability to protect your innovations and competitive advantage
  • A strategic vision to support and secure your international growth

Who this is for

  • Businesses looking to expand internationally
  • SMEs growing in foreign markets
  • Organizations with international partners or operations
  • Exporters seeking to protect their products, services, and innovations
  • Anyone looking to develop their knowledge in intellectual property

Prices

Members Non members
International intellectual property: The fundamentals of an effective strategy - Thursday, May 14, 2026 from 9 a.m to 12 a.m.
International intellectual property: The fundamentals of an effective strategy - Thursday, May 14, 2026 from 9 a.m to 12 a.m. $145 $120 $190 $160

Contact et informations

By phone:

514 871-4001

For more information:

Reyna Obregon
Advisor, International Market Development
514-669-6758
robregon@ccmm.ca

*You will be redirected to our ticket office. When making your first purchase, please click on “Forgot password” to create a new password and activate your account on this platform.

Registration deadline: May 13, 2026
Please note that no exchange or refund will be accepted following your purchase.

Location

Chamber of commerce of metropolitan Montreal

393 Saint-Jacques Street, Suite 200
Montréal, QC
H2Y 1N9

Square-Victoria–OACI

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