Action Plan to Strengthen the Tourism Sector

As part of Relaunch MTL, the specific challenges and opportunities to propel the recovery of 11 key sectors of the Montréal economy were diagnosed, using data and strategic information gathered in real time. The resulting action plans are intended to identify the most appropriate actions and solutions to assist decision-making within businesses and across all three levels of government.

During the Strategic Forum on Tourism, the sector’s many strategic partners identified the significant challenges facing the tourism industry that the pandemic has exacerbated. Accessibility and flow of movement emerged as the main issues affecting the sector prior to the pandemic. Since then, the inevitable closures leading to the loss of flagships and talent have been of great concern to industry players, who consider this issue to be the most significant impact of the crisis on Montréal’s tourism sector. Participants reiterated the importance of rapidly providing financial support to tourism stakeholders in order to pull the industry out of the crisis and avoid threatening the city’s long-term position as a key international destination.


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