Market research

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  • Featured - Info-Guide

    Info-Guide – Write your business plan

    Know what elements are considered essential in any business plan and the key points that should be included in each section of your plan.
  • Statistics

    CANSIM

    Browse or search this key socio-economic database from Statistics Canada, and create custom data outputs.
  • Statistics

    Census profiles

    Get information from the 2016 Census of Population on the age, occupation, level of education and income of Canadians across the country.
  • Statistics

    Country and market info

    Get cultural, demographic, and political information on countries with whom you would like to conduct business.
  • Guide

    Group your customers into market segments

    Learn how to group your customers into market segments to better understand what they really want, and how to gain valuable customers.
  • Factsheet

    Introduction to market research

    Learn how to get accurate and specific information about your customers and competitors.
  • Guide

    Understand your competitors

    Learn how to identify your competitors, research what they do and act on the information you obtain.
  • Website

    Futurpreneur Canada resources for social enterprises

    Discover resources to help you start a business with a social purpose. Find tips, tools, guides, plans, and more.
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