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Fashion trade mission to New York: Montréal designers increase their presence in the major American city

Montréal, February 26, 2015 – The Board of Trade of Metropolitan Montreal and its team of international trade experts, the World Trade Centre Montréal, successfully concluded a third fashion industry trade mission to New York, accompanied by a group of Quebec designers, for the Moda Manhattan, Accessories The Show, Stitch and EDIT trade shows. This trade mission, carried out in partnership with the Quebec Government Office in New York and with the financial support of the Government of Quebec, gave participants a chance to present their collections, enjoying maximum visibility during the trade show and closing sales.

“Once again this year, we are proud that companies have returned from New York with concrete results,” said Michel Leblanc, President and CEO of the Board of Trade. “Participating SMEs made sales of about $600,000 and potential sales of over $750,000 in just a few days. And these initial sales could lead to other agreements.”

“Concrete results like these are why enthusiasm for this trade mission is growing among businesses, year after year,” Michel Leblanc said. “We went from five to eight businesses between the first two editions. This year, the trade mission was full with 12 designers participating. We are eager to be part of the 2016 edition, and we hope to have even more Quebec designers join us.”

“The American market’s interest in Quebec creations and the success of this trade mission are testimony to the positive impact of Quebec’s presence in New York over the past 75 years,” said Christine St-Pierre, Minister of International Relations and La Francophonie. “It is important for the Government of Quebec to promote the visibility of the fashion industry internationally and economic development in general, and we think that a trade mission like this is particularly important for supporting our designers.”

“The welcome was warm, and the way our collection was received on the American market exceeded our expectations,” said Nargisse E. Akyuz, designer for Nisse. “Our products interested buyers from across the U.S., including from New York, San Francisco, Philadelphia and Washington. This trade mission will serve as a springboard to many other American states. This was our first experience at this trade show, so the Board of Trade’s support gave us confidence and made it easier to make new business contacts.” 

The Quebec fashion designers who took part in this third trade mission are:

  • Capital Garment
  • Dino Gaspari
  • Melow Design
  • Scapa Lauren Perre
  • Val & Mik
  • Ahhh mes pieds
  • Kollontaï
  • KQK
  • Nisse
  • Second Clothing
  • Matière Noire
  • Marie Saint Pierre

About the trade mission to New York

The trade mission to New York was organized by the Board of Trade of Metropolitan Montreal’s team of international trade experts, the World Trade Centre Montréal, working with the Québec Government Office in New York and with the financial support of the Government of Québec.


About the Board of Trade of Metropolitan Montreal

The Board of Trade of Metropolitan Montreal has over 7,000 members. Its mission is to be the voice of Montréal’s business community and to promote the city’s prosperity. It is involved in key areas of economic development, advocating a philosophy of action based on engagement, credibility, proactivity, collaboration and innovation. The Board of Trade also offers a range of specialized services to individuals and to business of all sizes to support them in their growth at home and abroad.


About the World Trade Centre Montréal

With the help of its World Trade Montréal experts, the Board of Trade of Metropolitan Montreal offers international trade services to the extended business community, with the support of Canada Economic Development.


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Michelle LLambias Meunier
Advisor, Media Relations
Board of Trade of Metropolitan Montreal
Tel.: 514 871-4000, ext. 4042

Twitter: @chambremontreal
Follow the discussion: #ccmmqcca

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