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La Presse, an innovative and successful business model

Talk by Pierre-Elliott Levasseur, President of La Presse In-person events The speech will be delivered in French only.

Registration deadline: December 10, 2021

Registration


Speaker:

  • Pierre-Elliott Levasseur President, La Presse

Join us on Tuesday, December 14 from 11:30 a.m to 1:30 p.m. for a talk by Pierre-Elliott Levasseur, President of La Presse.

In 2011, La Presse initiated an impressive shift. Since then, the news medium has gone 100% digital and independent, operating under a not-for-profit structure. This ambitious restructuring project, driven by a strong mission supported by its employees, readers and partners, has enabled it to reach its goal of raising $5 million in annual donations in just two years.

Thanks to these major transformations, support from its readership and a marked increase in its advertising revenue, La Presse was able to announce in January that it had achieved a balanced budget, a sign that its digital shift and business model are successful.

This important institution is still a key player in the advertising market but, above all, it is a leader in the Quebec news industry, reaching over 4 million readers per month.

While there is much talk about the media crisis and with the La Presse business model remaining unique in the market, Pierre-Elliott Levasseur, President of La Presse, will discuss the importance of reinventing ourselves to survive.

The CCMM is ready to welcome members of the business community back to its in-person events, providing a safe environment that complies with all current health requirements.

All necessary measures are being taken to stop the spread of COVID-19 and ensure the health and safety of our participants, guests and employees.

As of September 1, the CCMM will require a vaccination passport and proof of identity from everyone who wants to access its in-person events.

All the information about the health instructions and agenda will be sent to registered participants the day before the event.

>> For more information, visit our FAQ.

Prices

Members Non members
CONFERENCE BY PIERRE-ELLIOTT LEVASSEUR, TUESDAY, DECEMBER 14 FROM 11:30 A.M. TO 1:30 P.M. - TICKET(S)
CONFERENCE BY PIERRE-ELLIOTT LEVASSEUR, TUESDAY, DECEMBER 14 FROM 11:30 A.M. TO 1:30 P.M. - TICKET(S) $98 * $135 *
CONFERENCE BY PIERRE-ELLIOTT LEVASSEUR, TUESDAY, DECEMBER 14 FROM 11:30 A.M. TO 1:30 P.M. - TABLE(S) OF 10
CONFERENCE BY PIERRE-ELLIOTT LEVASSEUR, TUESDAY, DECEMBER 14 FROM 11:30 A.M. TO 1:30 P.M. - TABLE(S) OF 10 $882 * $1350 *

Contact et informations

By phone:

514 871-4001
Registration deadline: December 10, 2021

No cancellations or refunds as of 48 business hours before the event. Participant substitutions are accepted until the event is held. Please send cancellation notices by email at reservations@ccmm.ca.

Location

Hôtel Bonaventure Montréal

900 De La Gauchetière Street West
Montréal, QC
H5A 1E4

Bonaventure

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