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Becoming CF Montréal – The business case

Webinar with Kevin Gilmore (President and CEO) and Justin Kingsley (Creative Co-Director) from CF Montréal. Virtual activities and content The activity will be held in French.

Principal Sponsor

On Monday, March 29 at noon, attend the webinar with Kevin Gilmore (President and CEO) and Justin Kingsley (Creative Co-Director) from CF Montréal.

When the management team that runs Montréal’s Major League Soccer team decided to rebuild its brand from scratch, they knew they would face resistance in their own market.

They also knew this decision was almost unprecedented in the world of sports.

Then why do it? What are the reasons behind this new orientation?

In this virtual interview, Kevin Gilmore and Justin Kingsley will present the key elements leading to this major change in the brand:

  • The business case that led to this major change;
  • The data for the first few weeks since the announcement (sales, media, sponsorships, etc.);
  • The key elements in the creative development of the new brand identity.

*Please note that this activity will be presented on the Webdiffusion platform. You will receive a confirmation email 24 hours in advance including the link to log in.

Prices

Members Non members
Becoming CF Montréal – The business case, Monday, March 29, 2021 from noon to 12:45 p.m.
*One transaction per participant, by email. This transaction entitles one person to access the event.
**If you have any questions, please write to us at reservations@ccmm.ca.
Becoming CF Montréal – The business case, Monday, March 29, 2021 from noon to 12:45 p.m. $0 * $35 *

Contact et informations

By phone:

514 871-4001
Please note that no exchange or refund will be accepted following your purchase.

In collaboration with:


About our partners :

Bombardier   >> A first for a more sustainable industry


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