On Monday, March 29 at noon, attend the webinar with Kevin Gilmore (President and CEO) and Justin Kingsley (Creative Co-Director) from CF Montréal.
When the management team that runs Montréal’s Major League Soccer team decided to rebuild its brand from scratch, they knew they would face resistance in their own market.
They also knew this decision was almost unprecedented in the world of sports.
Then why do it? What are the reasons behind this new orientation?
In this virtual interview, Kevin Gilmore and Justin Kingsley will present the key elements leading to this major change in the brand:
- The business case that led to this major change;
- The data for the first few weeks since the announcement (sales, media, sponsorships, etc.);
- The key elements in the creative development of the new brand identity.
*Please note that this activity will be presented on the Webdiffusion platform. You will receive a confirmation email 24 hours in advance including the link to log in.