|How does the customer judge the appearance of your product versus the alternative?
|Does your product work better than the alternatives?
|Will your product last longer than others?
|Will your product require less routine service than the competitors?
|Do you have a price advantage?
|Is there a serious competitive threat in the market already?
|Can you anticipate significant, new competitive elements in the near future?
|Does there appear to be a potential to protect your product through patents, trade secrets or other means in a way that is commercially worthwhile?
|Stage of Development
|How much additional effort and resources are required to bring your product to a marketable or a license ready state?
|Research and Development
|What magnitude or complexity of applied development will be required to sustain your product in the marketplace?
|What magnitude of effort will be required to define the product, place, price and promotion that the whole marketing channel finds acceptable?
|Is a much larger investment required to bring the product to market?
|Is the time required to recover your investment shorter than the peak demand threshold?
|Is there real potential to generate adequate profits to make the venture viable?