More information


514 871-4000


Trade mission to Florida: Quebec companies tap into a booming hotel sector

Montréal, June 8, 2015 – The Board of Trade of Metropolitan Montreal and its team of international trade experts, the World Trade Centre Montréal, successfully concluded the third trade mission to Miami for the hotel sector on Friday, which 10 companies took part in. Business meetings and networking activities with well-known groups such as Turner, Suffolk, AECOM, Heery International and Sandals Resorts gave companies a chance to take advantage of opportunities related to decor, renovations and construction material and equipment in the hotel industry and to make connections with potential partners. The mission, which took place June 2 to 5, was organized in cooperation with Export Québec and the Quebec Trade Branch in Atlanta.

“The Board of Trade led a third trade mission because of the importance of this market,” said Michel Leblanc, President and CEO of the Board of Trade. “The Miami, Fort Lauderdale and Pompano Beach area has the highest density of hotels in the U.S. Miami has over 500 hotels and around 50,000 rooms. The city is one of the U.S. destinations where the occupancy rate (80%) is the highest and where the average annual price of rooms increased over $40 in five years, allowing hotel owners to invest in infrastructure.”

“Miami’s hotel sector has seen remarkable growth with the planned construction of 7,500 new rooms between 2015 and 2017,” Michel Leblanc said. “In addition to new hotels being built, well-known investment companies are acquiring existing hotels to renovate them and operate them more profitably. Florida is also trying to position itself as one of the country’s leading destinations for conferences and exhibitions, and certain Brazilian and European airlines have announced they are increasing the number of flights to the destination. The Board of Trade plans to organize a fourth trade mission in the next year to help companies capitalize on this growth.”

“This is the third time Produits Neptune has taken part in a trade mission to Florida, and the first two times produced results,” said Alexandre Marchand, CEO of Produits Neptune. “The meetings were well planned and their calibre reflected our needs. Produits Neptune signed contracts during the two last trade missions, and we intend to do the same with this one. We believe we have a 90% chance of success given the quality of the contacts we made during the week.”

“The trade mission was highly profitable,” said Tracy Cummings from Concept SGA. “I already have an account opening to send. The networking and meetings with architects also contributed to our success. The Board of Trade and the WTCM’s influence made it easier to get in touch with architects, entrepreneurs and real estate developers. It was also great to network with the other Quebec companies that took part in the mission.”

Companies participating in the third trade mission were:

  • Atelier MZ
  • Cameleoh!
  • Century Industries
  • Concept SGA
  • Hôtel Mortagne
  • Keca International
  • Lumenpulse
  • Nordicom
  • Produits Neptune
  • Vortex

About the trade mission to Florida

The trade mission to Florida was organized by the Board of Trade of Metropolitan Montreal’s team of international trade experts, the World Trade Centre Montréal, in cooperation with Export Québec and the Quebec Trade Branch in Atlanta.


About the Board of Trade of Metropolitan Montreal
The Board of Trade of Metropolitan Montreal has over 7,000 members. Its mission is to be the voice of Montréal’s business community and to promote the city’s prosperity. It is involved in key areas of economic development, advocating a philosophy of action based on engagement, credibility, proactivity, collaboration and innovation. The Board of Trade also offers a range of specialized services to individuals and to business of all sizes to support them in their growth at home and abroad.

About the World Trade Centre Montréal
With the help of its World Trade Montréal experts, the Board of Trade of Metropolitan Montreal offers international trade services to the extended business community, with the support of Canada Economic Development.



Michelle LLambias Meunier
Advisor, Media Relations
Board of Trade of Metropolitan Montreal
Tel.: 514 871-4000, ext. 4042
Twitter: @chambremontreal
Follow the discussion: #ccmmqcca

Consent to Cookies

This website uses necessary cookies to ensure its proper functioning and security. Other cookies and optional technologies make it possible to facilitate, improve or personalize your navigation on our website. If you click "Refuse", some portions of our website may not function properly. Learn more about our privacy policy.