The Brazilian health market has undergone several transformations as a result of COVID-19. The pandemic has paved the way for the future of healthcare to be transformed, to become patient-centric and driven by data and new technology. By leveraging technology and data, healthcare innovators now have an opportunity to work with pre-existing models to trigger significant shifts in the industry, particularly in the hospital sector.
In health, new technological innovations were developed—particularly in growth sectors like e health, telemedicine and homecare technologies—to improve the healthcare system's efficiency, deal with COVID-19 and address Brazil's ageing population (30 million people over 60 or 14.35% of the population).
Between 2018 and 2020, the number of healthcare start-ups in Brazil has risen 118%, from 248 to 542. These start-ups offer a wide range of services in areas such as electronic medical records, telemedicine, medical devices, information access, the hospital industry and AI/Big Data.