Why take this workshop?
With its 1.6 billion users, over 63% of whom use it on a daily basis, Facebook offers an unparalleled opportunity to speak to consumers and decision-makers. It can also be used as a communications, sales, or marketing tool, both in B2C and B2B contexts.
What will you learn?
Who is this for?
What will you learn?
- How Facebook works and its role in the current social media and digital marketing ecosystem: its algorithm, its security settings, its main features, etc.
- Tricks and tips for managing a community and getting good organic results, notably via Facebook Live.
- Opportunities to use profitable tactics, and how they can potentially apply to your company through the use of Facebook advertising.
Who is it for?
- Business owners
- Marketing managers
- Communications managers
- Social network managers
NOTE: This is an intermediate level workshop. You should already have a Facebook page if you wish to participate. In addition, a laptop is required for the workshop (cannot be substituted with a tablet or smartphone).