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Training on marketing innovations at an international level

Internationalize your innovation successfully Virtual activities and content The speech will be delivered in French only.

Friday, March 22 and Wednesday, March 27, 2024 from 9:30 a.m. to 11 a.m.

Registration deadline: March 22, 2024


  • Anca Ivanov, MBA Strategic and international marketing expert See biography
  • Yves Renaud, MBA Expert, International Sales and Marketing See biography

Why take this training on marketing innovations at an international level?

Take part in this 2-day virtual training session (March 22 and 27).

This training covers such topics as defining and understanding your target market, building your value proposition, choosing your entry strategy wisely and achieving a distinct competitive position to ensure you successfully market your innovations at an international level.

According to the McKinsey group, only 21% of companies have the expertise, resources and commitment to pursue new business opportunities. In a post-pandemic world, innovative companies use innovation as a foundation for accelerating change and gaining a competitive advantage. We will cover a variety of topics, including why so many companies struggle to capitalize on their obvious advantage and fail to enter new markets.

This training will allow you to:

  • Create or validate your marketing plan;
  • Fully understand your target market and competitive position;
  • Define your value proposition and adapt it to the target market;
  • Choose a market entry method wisely.

Who is this training session for?

  • SMEs with a new product or service to sell in foreign markets;
  • Business development managers, marketing managers, CEOs, sales VPs and international development managers.


Members Non members
*One transaction per participant, by email. This transaction entitles one person to access the event.
**If you have any questions, please write to us at
TRAINING – MARKETING INNOVATIONS – MARCH 22 AND 27, 2024 FROM 9:30 A.M. TO 11 A.M.  $125 * $160 *

Contact et informations

By phone:

514 871-4001

For more information:

Alicia Dufour
Project manager, International Market Development
514 669-6709

Registration deadline: March 22, 2024
Please note that no exchange or refund will be accepted following your purchase.
Acclr International Trade Services’ activities receive financial support from Canada Economic Development for Quebec Regions.

Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)

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