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SMEs: Handling the internal risks inherent to social media

Social media policy – A necessity for your business Training The speech will be delivered in French.

Speaker

  • Geoffroi Garon
    Geoffroi Garon Internet expert and trainer
    Pygmalion numérique
    See biography

Prices

Members Non members
Ticket(s) Ticket(s) $165 * $235 *

Contact et informations

By phone:

514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training
lleblond@ccmm.qc.ca

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

No reservations, cancellations or refunds after the registration deadline. Participant substitutions are accepted at no extra charge until the event is held. Please note that only cancellation notices sent by email at reservations@ccmm.ca will be accepted.

Location

Chamber of Commerce of Metropolitan Montreal

380 St. Antoine Street W. Suite 6000
Montréal, Québec

Square-Victoria

Get directions

Why attend this workshop?

As you know, today, social media offer great potential to boost your visibility and represent significant value creation drivers. But did you also know that they expose your business’s finances and reputation?

The various social media platforms – Facebook, YouTube, LinkedIn and Twitter – have become commonplace in your employees’ and collaborators’ personal and professional lives. Naturally, they therefore expect to be able to access them in the workplace. Your first reflex was probably to block these networks, but maybe you didn’t get to that most probably out of lack of time, leaving complete freedom of access to your employees. In any case, acting and implementing strategies to better control this new reality is now more important than ever.

Whether you’re concerned about your online reputation, productivity, sensitive and strategic information, or hiring or retaining staff, thorough consideration is necessary, and actions must be taken accordingly.

Once you’ve completed this workshop, you’ll have all of the tools in hand to define and implement an effective social media usage policy, whether yours is an SME or a large corporation.

 

Training plan

  1. Why implement a social media usage policy?
    » Web culture and Internet uses
    » Company reputation and identity
    » Examples of blunders
  2. Types of policies

    » From security to policy
    » From the technical standpoint to education
    » From tactics to business strategy

  3. Policy examples
    » Policy (11 cases)
    » Training (4 cases)
    » Marketing (4 cases)
  4. Social media policy in the context of an SME
    » Adaptation based on the organizational context
  5. Policy creation coaching table
    » Challenges and components of a policy
    » Necessary resources (material, human)
    » Policy creation and distribution strategies
    » Quick start canvas for SMEs
  6. Interesting resources

Who should attend?

  • Business heads
  • Top executives
  • Human resources managers
  • Communications managers

Understand the challenges at the heart of the new communications dynamics that arise from social media.

 

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