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Google Analytics – Analyze your e-commerce site’s audience (intermediate level)

Get to know your visitors and customers to make intelligent use of all this data. Training The workshop will be held in French.

Registration deadline: February 04, 2020

Principal Sponsor


Why take this workshop?

Are you a company that offers services or products to Canadian or international companies?

The buying process used by your customers online is very complex: users are more rational and informed and the decision-making process takes more time.

Through this workshop, you will learn to identify and understand your audience’s position in the Google Analytics acquisition funnel. Analyzing and understanding these statistics will allow you to adjust your actions to improve the visitor experience and increase conversions.

This Google Analytics training workshop is designed for people who already use Google Analytics and want to familiarize themselves with the tool in the context of B2B services. It is the second workshop in our Google Analytics curriculum.

Who is it for?

What will you learn?

  • To use filters and exclusions to improve the quality of data
  • To identify and analyze the different metrics and KPIs in a B2B context
  • To segment audiences
  • To identify and analyze conversions
  • To create multi-channel campaigns
  • To create UTM campaign settings


Members Non members
Ticket(s) $95 * $130 *

Contact et informations

By phone:

514 871-4001


Louise Lauzon
Head, International Market Development
514 871-4002, ext. 6227

No reservations, cancellations or refunds after the registration deadline. Participant substitutions are accepted at no extra charge until the event is held. Please note that only substitution notices sent by email at will be accepted.


Plaza Centre-Ville (édifice EVO)

777 Robert-Bourassa Boulevard
Montréal, QC
H3C 3Z7

Get directions

Who should attend?

  • B2B companies with a website
  • Companies with Canadian and/or international operations
  • Marketing or communications managers
  • Marketing or communications coordinators

Each participant must have a laptop and access to a Google Analytics account.

In collaboration with:

Acclr International Trade Services’ activities receive financial support from Canada Economic Development for Quebec Regions.

Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)

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