Host Partner
Google Analytics is a mine of information on your customers and competitors and is an essential ally for understanding your target’s online behaviour.
This training workshop will teach you how to use the platform’s many tools effectively and develop an export strategy adapted to the opportunities on the market.
Why take this workshop
- To understand and analyze the provenance and variations of traffic on your webpages
- To get to know your audience and meet its needs
- To assess the effectiveness of SEO and SEA
- To identify the areas for improvement on your website and in your web strategy
- To increase the overall performance of your online marketing strategy
What will you learn?
- How to properly configure Google Analytics on your webpages
- How to identify your visitors and the source of your traffic
- How to identify your visitors’ activity and understand their behaviour
- How to create a strategy to measure the results of your online activities
- How to use the performance indicators in order to optimize your website
Schedule for the day
Your training morning will take place in four steps:
- Overview of how Google Analytics works
- Techniques for analyzing visitors and their activity
- Techniques for analyzing traffic sources
- Questions and management of your specific issues
Who is it for?
- Companies planning to export
- Company leaders
- Business development managers and VPs
- Technology managers
- Export managers and advisors