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Building an export plan: The essential tool for diversifying your markets

Lay the ground for your successful expansion into international markets Training The speech will be delivered in French.

Registration deadline: May 07, 2019

Principal Sponsor


Host Partner

International business development can often seem intimidating. Building a strong export plan is the first essential step for facing uncertainty and ensuring successful exportation.

An export plan is the logical continuation of the business plan of any company that wants to grow through international development. It will enable you to:

  • Assess the risks and opportunities
  • Establish the best strategy for reaching your targets

Why take this course? Who is it for?


Members Non members
Ticket(s) $59 * $95 *

Contact et informations

By phone:

514 871-4001


Line Leblond
Project Manager, Training
514 871-4000, ext. 6214

No reservations, cancellations or refunds after the registration deadline. Participant substitutions are accepted at no extra charge until the event is held. Please note that only substitution notices sent by email at will be accepted.


École des entrepreneurs du Québec

503 René-Lévesque Boulevard West
Montréal, Québec
H2Z 1A8


Get directions

Why take this course?

This training will provide an overview of the steps to follow in order to develop an export plan:

  • Assess the company’s strengths and weaknesses
  • Develop an international marketing plan
  • Conduct the necessary market studies
  • Choose the target market(s)
  • Determine products to adapt
  • Decide on a price policy
  • Calculate logistical and customs elements
  • Prepare a short, medium and long-term financial plan
  • Manage risks (change, non-payment, intellectual property)
  • Integrate legal and tax aspects
  • Take advantage of existing or upcoming free-trade agreements
  • Identify entry strategies (direct exportation, agent, distributor, joint venture, licence)
  • Make an inventory of existing programs
  • Take action: export prices, HR investments, training, travel, trade missions, trade shows

Who is it for?

This training workshop is designed for:

  • New business owners/managers who want to get up to date on the new essential trends for building a solid export plan
  • Exporting companies
  • Anyone who wants to maximize their chances of success when transitioning to an international context

In collaboration with:

Acclr International Trade Services’ activities receive financial support from Canada Economic Development for Quebec Regions.

Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)

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