President and CEO
Board of Trade of Metropolitan Montreal
The digitization of content combined with the globalization of markets are significantly transforming the industry of marketing communications in Quebec. To measure the impact of these changes, the Association of Quebec Advertising Agencies (AAPQ) will reveal the results of an exclusive economic study on the state of the marketing communications industry in Quebec, followed by a panel of experts who will discuss the future of this industry.
A UNIQUE OPPORTUNITY TO…
- Understand the extent to which this industry remains a lever of development and influence for Quebec
- Inquire about the health of the communications and marketing industry
- Determine the actions required to keep the industry competitive on the local and global levels
- Analyze prospects and opportunities to be seized
Our panel of experts will examine the study and comment on the future of this industry in Quebec, together with Michel Leblanc, President and CEO of the Board of Trade of Metropolitan Montreal.
*The Association of Quebec Advertising Agencies (AAPQ), in collaboration with the Quebec Advertising Film Producers Association (QAFPA), mandated the firm of Raymond Chabot Grant Thornton (RCGT) to carry out this exclusive economic study.