WHAT WILL YOU LEARN ABOUT?
- Sales, marketing, and communications trends on the American market.
- The impact of regional differences on business conduct.
- The use of intermediaries and how to choose good partners and allies that will help you succeed.
- The reasons Canadian companies succeed in the United States, and ways of adapting their methods to your company situation.
WHO IS IT FOR?
- For companies seeking to increase their presence in the United States and, more particularly, for the following individuals:
- Sales managers
- Marketing managers
- Business development managers
- Manufacturing, distribution, and service companies seeking to learn about commercial and marketing aspects unique to the United States
- All those already doing business in the United States that want to increase their potential
Take full advantage of the potential for growth the United States have to offer.