Succeeding on the Indian market: a practical approach

WHY TAKE THIS WORKSHOP?

• To understand the key factors for the success of a growth strategy in India
• To get a better grasp of this complex and very competitive market by benefitting from the trainer’s experience, which involves a knowledge of local business culture, economic trends, and the region’s economic climate
• To build your own development strategy based on the concrete examples of foreign companies that have met with success in India

What will you learn?
Who is it for?

WHAT WILL YOU LEARN?

• The most effective implementation strategies in your particular case: use of a distributor or representative, or the establishment of a subsidiary
• The functioning of public procurement markets in India
• How to solicit business and handle customer follow-up according to Indian cultural codes
• Characteristics of the Indian economy and their impact on the way that business is conducted in the country
• The elements to take into consideration in order to assess your chances of success on this highly competitive market, which nevertheless offers a wealth of business opportunities
• Strategies put into place by businesses like yours, for whom development in India has been a winning option

WHO IS IT FOR?

• Businesses seeking to expand in India or that already have a foothold in the country
• Companies with Indian partners or working closely with businesses established in India
• Professionals involved in developing their business on this territory