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Introduction to web marketing: from strategy to results

Training The speech will be delivered in French.



In the era of social media, a website is indispensible to maximizing your chances of success. By providing practical tips, this introductory workshop will guide you through the development of a web marketing strategy that will deliver results.

Attend this workshop to:

  • Understand proposals from web service providers
  • Become familiar with major web-related principles and technical terms
  • Learn the steps to developing an online marketing strategy
  • Measure the performance of your website

Instructive approach

  • Website presentations and tours
  • Activity workbook and practical exercises
  • Group discussions to clarify the concepts discussed and allow you to apply them in your organization

What will you learn ? Who is it for


Members Non members
Ticket(s) $167 * $237 *

Contact et informations

By phone:

514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

No reservations, cancellations or refunds after the registration deadline. Participant substitutions are accepted at no extra charge until the event is held. Please note that only substitution notices sent by email at will be accepted.


Chamber of Commerce of Metropolitan Montreal

393 Saint-Jacques Street, Suite 200
Montréal, Québec
H2Y 1N9


Get directions


The following elements will be addressed:
  • Planning an online marketing strategy
  • Creating a website adapted to your clientele
  • Selecting a specific type of website and its design
  • Steps involved in taking a website online and website maintenance
  • Attracting qualified visitors
  • Positioning, search engine optimization, social media, web advertising, and client relations
  • Measuring results
  • Performance indicators
  • Using Google Analytics


  • Business leaders
  • Marketing, operations, human resources, and IT directors and managers
  • Sales and customer service directors and managers

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