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Facebook: understanding the platform as a means of effective marketing

Training The speech will be delivered in French.


Why take this workshop?

With its 1.6 billion users, over 63% of whom use it on a daily basis, Facebook offers an unparalleled opportunity to speak to consumers and decision-makers. It can also be used as a communications, sales, or marketing tool, both in B2C and B2B contexts.

What will you learn? Who is this for?

Summer Special: This summer, save up to 30%* on the total cost of your order when you purchase more than one workshop of the same category from those listed below. To take advantage of this discount, contact our reservations team at 514 871-4001.
* 20% for the purchase of two training workshops, 25% for the purchase of three workshops and 30% for the purchase of four workshops.
† International Trade or Best Business Practices


Members Non members
Ticket(s) $175 * $245 *

Contact et informations

By phone:

514 871-4001

Comments and suggestions

Anaïs Michella Yameogo
Assistant advisor, International market development
514 871-4002, extension 6220

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

No reservations, cancellations or refunds after the registration deadline. Participant substitutions are accepted at no extra charge until the event is held. Please note that only substitution notices sent by email at will be accepted.


Grande Bibliothèque

475 De Maisonneuve Blvd. East
Montréal, Québec
H2L 5C4

Get directions

What will you learn?

  • How Facebook works and its role in the current social media and digital marketing ecosystem: its algorithm, its security settings, its main features, etc.
  • Tricks and tips for managing a community and getting good organic results, notably via Facebook Live.
  • Opportunities to use profitable tactics, and how they can potentially apply to your company through the use of Facebook advertising.

Who is it for?

  • Business owners
  • Marketing managers
  • Communications managers
  • Social network managers

NOTE: This is an intermediate level workshop. You should already have a Facebook page if you wish to participate. In addition, a laptop is required for the workshop (cannot be substituted with a tablet or smartphone).

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