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LinkedIn 2017: B2B sales and marketing strategy (advanced training)

Master the new features and develop your B2B market Training The speech will be delivered in French.


General description

LinkedIn is the platform of choice for any company seeking to develop its B2B market. In fact, it can be a powerful development and business intelligence tool for marketing, B2B sales, and branding.

This interactive training session will give participants the opportunity to get familiar with the new LinkedIn 2017 platform, and to use the professional tool in a more extensive and effective manner.

Note: in order to take part in this session, participants must have a complete and “expert” level LinkedIn profile. A laptop is also required.

What will you learn? Who is this for?


Members Non members
Ticket(s) $169 * $239 *

Contact et informations

By phone:

514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

No reservations, cancellations or refunds after the registration deadline. Participant substitutions are accepted at no extra charge until the event is held. Please note that only substitution notices sent by email at will be accepted.


Centre for Sustainable Development

50, Sainte-Catherine Street West
Montreal, QC
H2X 3V4


Get directions

What will you learn?

  • How to better understand the LinkedIn 2017 platform, its differences, its more efficient use, and certain analytical functions
  • The advantages and disadvantages of paid accounts
  • The differences between “Premium” and “Sales Navigator” paid features
  • How to create and optimize a more attractive profile
  • How to get more familiar with certain monitoring and content management tools, and advanced marketing and social media terms.

Who is it for?

  • Business owners
  • Communications, marketing, sales, and digital media professionals
  • Business development managers

Seize new opportunities with LinkedIn 2017 and increase your customer base!

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