Hydro-Québec is getting ready to celebrate its 75th anniversary and, proud of its accomplishments, it has its eyes on the future now more than ever. Hydro-Québec was built on spirit and innovation, two qualities that set it apart and continue to be the backbone of its activities. Confronted with the new energy reality, the company must reinvent itself and develop new business models. To stay profitable and competitive, it must provide energy solutions that are adapted to its customers' needs.