Why attend this workshop?
- To learn to define your product or service from a marketing standpoint in order to make your mark on local international markets. You have to understand what you are offering before you market it internationally.
- To explore how you can identify the target markets to conquer while taking into account your business’s resources and its mid- and long-term business objectives.
- To discover how a product or service available internationally represents a sum of attributes and benefits that will be sure to alleviate business risks for the foreign buyer or partner.
WHO IS THIS WORKSHOP INTENDED FOR?
- The strategic marketing thinking that will allow you to position and differentiate your business on export markets;
- The choice of target markets based on the advantages and benefits offered by the business’s products or services;
- The risks/benefits dynamics for clients in an international culture and business context.
WHO IS THIS WORKSHOP INTENDED FOR?
- Owners and managers of small and mid-sized manufacturing or services businesses that intend to expand to a new market;
- Owners and managers of businesses aiming to better structure their export market development.
Get fully prepared to conquer international markets!