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U.S. Marketing Strategy

A clear vision of the marketing stakes and factors of success in sales on this market! Training The speech will be delivered in French.



Members Non members
Ticket(s) $155 * $225 *

Contact et informations

By phone:

514 871-4001

Comments and suggestions

Line Leblond
Project Manager, Training

The workshop expenses are tax deductible (provicial and federal).

The cost of the workshop is eligible as an expense under the 1% Training Investment.

No reservations, cancellations or refunds after the registration deadline. Participant substitutions are accepted at no extra charge until the event is held. Please note that only substitution notices sent by email at will be accepted.


Delta Centre-Ville

777 University Street
Montréal, Quebec
H3C 3Z7


Get directions


  • To help you better understand the business practices and marketing strategies on this market;
  • To discover the importance of your decisions in regard to the regions to target, the products and services to market, as well as the distribution network and means of communications to choose;
  • To improve your odds of success on the American market;
  • To grasp the strong competition and resistance opposed to Canadian businesses and products.


  • The favourable attributes and opportunities of the nine North American regions;
  • Successful behaviours in each region for a Canadian business;
  • American market trends in terms of sales, marketing and communications;
  • How to assess and choose your sales model at the launch and growth stages;
  • How to adapt or renew your communications plan (budget, means and tools);
  • The reasons why our homegrown businesses fail or succeed in the U.S.


Businesses aiming to strengthen their presence in the U.S., and more specifically the following:

  • Top executives
  • Sales managers
  • Marketing managers
  • Business development managers

Take advantage of the full potential this market offers!

The "Exporting Québec" initiative 
is produced in cooperation with:

Official airline of the
"Exporting Québec" initiative:

LaPresse+   AIR CANADA
Acclr, through its international trade department, receives financial support from Canada Economic Development for Quebec Regions

Affiliated with the World Trade
Centers Associations


Canada Economic Development   World Trade Centers association (WTCA)

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