The Chamber of Commerce of Metropolitan Montreal has launched its new promotional campaign to celebrate the contribution of its pillar partners – Air Canada, Bell, CGI, Hydro-Québec, Rio Tinto and SNC-Lavalin – to the prosperity and relaunch of the city. Since it was created in 2009, the status of pillar sponsor for the Chamber has highlighted the contribution of flagship companies to the economic development of the city and its businesses.
“The business community is fortunate to be able to count on the mobilization of high-level partners for the successful economic relaunch of Montréal. In addition to their contribution to the city’s business ecosystem, our pillar partners have launched initiatives that embody the guiding principles for our economic relaunch and which form the basis for this promotional campaign.” – Michel Leblanc, president and CEO of the Chamber of Commerce of Metropolitan Montreal
This campaign, which will run until the end of June on a range of platforms, is built around the guiding principles that came out of the Relaunch MTL mobilization exercise.
With six distinct visual identities, these guiding principles describe the directions the relaunch must take and the foundations upon which it must rest.
The relaunch has to put people first
People are the most valuable assets businesses have. Preserving the health and quality of life of the people who make up our organizations is essential to our collective prosperity and a successful economic relaunch.
The relaunch has to be inclusive
Recognizing the contribution of all groups to society, openness to diversity in all its forms, respecting everyone’s rights and equal opportunity for all citizens must be priorities for a successful relaunch.
The relaunch has to be green
To be truly sustainable, the relaunch has to take into account environmental concerns and help accelerate the transition to a low-carbon economy.
The relaunch must foster a strong, local economy that is open to the world
The relaunch must bring out the full potential of the local economy while maximizing the presence of local businesses on foreign markets. We need to recognize that promoting local goods, services and expertise in our supply strategies is not at the expense of a strong international presence, which makes it possible to attract talent, tourists and investment.
The relaunch has to allow us to build the economy of the future
We have to leverage our creativity, our sense of innovation, and our knowledge economy to respond to society’s challenges, increase business productivity, and enhance our contribution to economic development.
The relaunch depends on everyone’s commitment
The success of the relaunch depends on the buy-in and sustained participation of actors from every sphere of our economy and recognizing the value of our individual and collective work.
The visual elements of the campaign will be gradually unveiled on all Chamber platforms, including the newsletter and social media, between now and the end of June.