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514 871-4000


A simple and predictable approach that reflects the reality of companies

Montréal, May 3, 2016 – The Board of Trade of Metropolitan Montreal supports the changes proposed today by Hélène David, Acting Minister of Culture and Communications and Minister Responsible for the Protection and Promotion of the French Language. These changes seek to ensure the visibility of the French language in Quebec while protecting the integrity of a company’s trademark.

“By focusing on a clear and precise approach to enforce the regulation, the government takes into account the reality of companies and avoids reviving a polarizing language debate that harms the business environment in Quebec, especially in Greater Montréal. In fact, linguistic peace is one of the business community’s priorities,” said Michel Leblanc, President and CEO of the Board of Trade.

“The Board of Trade believes that the government must maintain its continued support and provide the necessary means for companies that display signs in a language other than French to help them with the transition. Since 2008, the Board of Trade has been committed to promoting and improving the visibility of the French language in Quebec, particularly through various initiatives for businesses and its francization programs,” said Michel Leblanc.


About the Board of Trade of Metropolitan Montreal

The Board of Trade of Metropolitan Montreal is made up of over 7,000 members. Its mission is to be the voice of Montréal’s business community and to promote the city’s prosperity. It is involved in key areas of economic development, advocating a philosophy of action based on engagement, credibility, proactivity, collaboration, and innovation. The Board of Trade also offers a range of specialized services to individuals and to businesses of all sizes to support them in their growth at home and abroad.


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Guillaume Bérubé
Advisor, Media Relations
Board of Trade of Metropolitan Montreal

Phone: 514 871-4000, extension 4042

Twitter: @chambremontreal
Follow the discussion: #ccmmqcca

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