The Board of Trade welcomed Denis Coderre, Mayor of Montréal and President of the Communauté métropolitaine de Montréal, as well as Kent Nagano, Music Director of the Orchestre symphonique de Montréal, to discuss the role of culture as a centrepiece of a strategy for building Montréal’s international reputation. This event was also a reminder that the 375th anniversary of Montréal, in 2017, is a golden opportunity to promote the city and create lasting legacies. The new signature MONTRÉALIVE was also presented to participants during the business luncheon.